Lisa Wright
Corona,CA
Summary
With over 15 years in sales and marketing, I am a passionate and driven sales representative at La Paz Products, a leading manufacturer of cocktail mixes in Southern California. As an insurance agent certified by the California Department of Insurance, I also provide insurance solutions to my clients, insuring their financial peace of mind. I have a strong background in sales and management, having worked as Director of Sales at Redwood Beverage Group, where i increased the market share and revenue of the company in Orange County, CA. I also have extensive experience as a billing specialist at RFE Marketing, LLC, where I handle the invoicing and payment processing for various liquor demos and tastings. My core competencies include customer service, communication, negotiation, and problem-solving. I am committed to delivering high quality products and services to my customers, while also building long term and loyal relationships with them. I enjoy working in a fast paced and dynamic environment, where I can leverage my skills to achieve the goals of the company. I am always eager to learn and improve my performance, and I welcome feedback from my managers. I believe that I can bring a valuable perspective and experience to the team, and I look forward to contributing to the success and growth of La Paz Products.
Overview
20
20
years of professional experience
Work History
Sales Representative
La Paz Products
08.2022 - Current
- Increased sales revenue by identifying and targeting high-potential accounts.
- Enhance customer satisfaction by addressing concerns promptly and providing exceptional service.
- Expanded customer base through cold calling, networking, and relationship building.
- Optimized territory coverage by strategically planning routes for maximum efficiency in meeting customers.
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
Account Manager/Billing Coordinator
RFE Marketing, LLC
07.2009 - Current
- Identify, research, and resolve billing variances to maintain system accuracy and currency.
- Generate and submit invoices based upon established accounts receivable schedules and terms.
- Entere details into accounts and track payments.
- Set up effective invoicing procedures alongside accounting staff and contracts department to maximize effectiveness of billing operations.
Director of Sales- Orange County
Redwood Beverage Company
07.2017 - 12.2021
- Duties included holding meetings with suppliers to educate about various brands.
- Conducted field sales in Orange County and surrounding areas for products such as G4 Tequila, Sunora Bacanora, Gold Bar Whiskey, St. Liberty Whiskey, and Pura Vida Tequila.
- Consistently serviced accounts to maintain active contacts and continuously promote our brands.
- Identified opportunities for growth within the Orange County territory and collaborated with sales teams to reach sales goal.
Account Executive - Royal
Regal Wine
08.2008 - 06.2009
- Maintained 93 off premise chain accounts in Los Angeles and San Bernardino counties.
- Upsold mass displays of wine to large grocery and drug store chains.
- Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Drove new business development through qualifying leads, building relationships and executing strategic sales.
- Met and exceeded service level goals by identifying and achieving standards and expectations on a weekly and monthly basis.
- Proficient at Excel, Power Point, and Microsoft Word.
Supervisor
VONS-SAFEWAY
11.2004 - 08.2008
- Supervisor Duties: Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Ran the first ever pilot program for a Chocolate Bar, where I was responsible for creating products, displays and recipes to promote sales in our bakery.
- Took inventory and implemented a training program for our chocolatiers.
- Created successful work schedules for each team member to maintain deadlines and fully staff shifts.
- Cashier Duties: Run and balance cash drawers on a daily basis. Provided excellent customer service while checking out customers with speed and accuracy.
- Sending and receiving money transfers via Western Union, selling money orders.
- Responsible for closing the store nightly and cash counting of all tills to ensure accurate EOS balances.
- Maintained the vault/safe as well as management level keys, as well as override capabilities.
Server
Chilis Bar & Grill
05.2006 - 06.2008
- Arranged and prepared tables for customers to offer memorable experiences to guests and foster repeat business.
- Upsold high-profit items such as appetizers and mixed drinks to enhance sales numbers.
- Checked identification for minimum age for sale of alcoholic beverages.
- Explained menu items and suggested appropriate options for food allergy concerns.
Cashier
In-N-Out Burger
09.2003 - 04.2004
- Daily duties included providing excellent customer service in a fast-paced environment, while maintaining company policies and procedures.
- Worked a flexible schedule to accommodate the needs of the store.
- Worked closely with shift manager to solve problems and handle customer concerns with clear communication.
Education
No Degree - California Insurance License
Xcel Solutions
OnlineDiploma - Fitness And Nutrition
Stratford Career Institute
Online08.2008
High School Diploma -
Canyon High School
Anaheim, CA06.2004
Skills
- Sales
- Bookkeeping
- Business Operations
- Accounting
- Social Media
- Business Planning
- Appointment Setting
- Excellent Customer Service
Timeline
Sales Representative
La Paz Products
08.2022 - Current
Director of Sales- Orange County
Redwood Beverage Company
07.2017 - 12.2021
Account Manager/Billing Coordinator
RFE Marketing, LLC
07.2009 - Current
Account Executive - Royal
Regal Wine
08.2008 - 06.2009
Server
Chilis Bar & Grill
05.2006 - 06.2008
Supervisor
VONS-SAFEWAY
11.2004 - 08.2008
Cashier
In-N-Out Burger
09.2003 - 04.2004
No Degree - California Insurance License
Xcel Solutions
Diploma - Fitness And Nutrition
Stratford Career Institute
High School Diploma -
Canyon High School
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