Lisabeth Bock
Olathe,KS
Summary
Strategic and analytical professional with over 20 years of success in marketing analysis and reporting. Highly adept in analyzing business needs using technical skills to provide data and information analysis to achieve continuous improvement. Proficient in advanced MS Excel formulas and functions to produce data-driven reports. Expert in creating reports writing SQL queries and analyzing SQL data. 4 years of Sales Force dashboard and reporting creation experience.
Overview
24
24
years of professional experience
Work History
Lead Marketing Analyst
Lumen Technologies/CenturyLink
01.2019 - 11.2023
- racked key performance indicators to measure success of campaigns using Sales Force.
- Developed reporting solutions supporting marketing using Sales Force ,SQL, Excel, Access.
- Streamlined and automated manual processes using SQL/VBA.
- Managed relationships with vendors and developed custom reporting integrating their data with ours.
- Assisted with technical support for Sales Force issues.
- Compiled weekly customer lists for email marketing campaigns.
- Automated reports using tools such as WebFocus.
Senior Product Manager
CenturyLink
10.2009 - 01.2019
- Developed recurring and ad hoc reporting for marketing organization using various data sources.
- Overhauled and managed customer rewards program.
- Assisted on other short-term projects when needed such as special promotions, customer service issues or process changes.
Product Manager
Embarq
11.2006 - 09.2009
- Developed daily sales and monthly ops review reporting for wireless division including sales, churn and usage.
- Created web-based workflow tool for offline reps to work sales and billing issues and other intranet sites.
- Designed reverse logistics database and incorporated CPE returns issues into internal web site.
Marketing Database Analyst
Embarq
01.2006 - 11.2006
- Developed and generated weekly/monthly and ad hoc sales reports for telecommunications products.
- Reported on other KPIs such as inbound center volume.
- Created intranet sites for marketing and sales organization.
Software Engineer
Sprint
01.2000 - 01.2006
- Developed database driven intranet sites for internal groups including writing project requirements, project management, HTML/Javascript/ASP/JSP development, reporting to clients, and testing.
- Implemented screen scrape program to automate/mainframe order entry.
- Created and/or edited graphics for web sites and presentations.
- Planned all hands meetings and prepared presentations for Executives.
Education
Master of Science - Library Science & Information Management
Emporia State University
Emporia, KS01.
Bachelor of Science - Journalism/Advertising
University of Kansas
Lawrence, KSData Analyst I Professional Certification -
Johnson County Community College
Overland Park, KS06.2025
Skills
- SalesForce Reports and Dashboards
- Marketing Analytics
- Data Collection
- Database Management
- SQL Report Development
- Excel Reporting
- Microsoft Access Database Development
Timeline
Lead Marketing Analyst
Lumen Technologies/CenturyLink
01.2019 - 11.2023
Senior Product Manager
CenturyLink
10.2009 - 01.2019
Product Manager
Embarq
11.2006 - 09.2009
Marketing Database Analyst
Embarq
01.2006 - 11.2006
Software Engineer
Sprint
01.2000 - 01.2006
Master of Science - Library Science & Information Management
Emporia State University
Bachelor of Science - Journalism/Advertising
University of Kansas
Data Analyst I Professional Certification -
Johnson County Community College