Lisa E. McGrath
Valley Village,CA
Summary
A hardworking and passionate job seeker with solid organizational skills eager to secure an entry-level administrative assistant position. Ready to help the team achieve company goals.
Overview
26
26
years of professional experience
Work History
Founder, Writer
Curvedlines
06.2008 - Current
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth
- Wrote and edited high-quality content and visually impactful programs under deadline pressure producing interesting, captivating, and authentic approaches.
- Researched and wrote original content for case studies, emails, and newsletters.
- Organized material to research and complete writing tasks.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Spearheaded design, content, and marketing strategies to increase awareness by 20% year after year.
Founder
Naturally Gorgeous LLC
Mill Valley, CA
08.2009 - 08.2015
- Managing member of Naturally Gorgeous permanent makeup studio. Spearheading excellent customer experience and establishing protocols for conflict resolution tactics. Conceptualized and maintained website, ads, marketing, photography, permanent makeup procedures, and pricing points. Increasing customer satisfaction and shaping consumers' expectations; sales from word of mouth increased by 15% per year.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Developed critical operational initiatives to drive and maintain substantial business growth.
Production Designer
MGAE
Van Nuys, CA
10.2007 - 03.2008
- Supported department designers to work more efficiently by organizing and preparing files for submission to department heads and licensing partnerships; created and designed brand and prepped licensing style guides (soft goods) for major children's brand
- Took part in design meetings
- Maintained and modified files for licensing
- Assisted department heads with producing training manuals
- Executed designs that adhered to overall creative vision and direction.
- Organized and attended meetings to discuss project status and brief new projects.
- Remained 10% under budget through project management.
- Developed and maintained courteous and effective working relationships.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Demonstrated respect, friendliness, and willingness to help wherever needed.
Production Designer, Designer
Noteworthy
10.2006 - 10.2007
- Worked in design department-manufacturing company that produced dollar items for Target and Walmart; created 2D mockups, sales sheets, technical writing, and barcodes for products; designed artwork and content for products and packaging, plus other duties for producing goods
- Categories included school supplies for teachers, seasonal interests such as camping, exercise, hobby, DIY kits, beauty, bath items, gardening, activity books, and other seasonal goods—prepared and submitted files for production.
- Guaranteed designs adhere to company brand standards and guidelines.
- Maintained consistent use of graphic imagery in materials and other marketing outreach.
- Developed and maintained-comprehensive library of design assets for easy access and reuse.
- Developed design deliverables that elevated, differentiated, and functioned on-brand and on-strategy.
- Obtained approval of concepts by submitting rough drafts to art director.
- Leveraged industry knowledge and emerging trends to build innovative messaging and bring design concepts to fruition.
- Executed designs that adhered to overall creative vision and direction.
Customer Service
Earthlink
08.1997 - 05.1999
- Customer service agent handled general cases, reactivation, cancellations, and conflict resolution.
- Maintained customer records, dealing with billing errors and service issues
- Increase customer satisfaction by pinpointing problems and finding complementary solutions, increasing consumer retention.
- Provided exceptional customer service to customers, answering questions and addressing concerns.
- Resolved billing inquiries and disputes.
- Directed incoming calls to internal departments, routing them best-qualified department.
- Consulted with outside parties to resolve discrepancies and create expert solutions.
- Handled customer service inquiries in person, via telephone, and through email.
- Applied administrative knowledge and courtesy to explain procedures and services to customers.
- Managed over 125 customer calls daily, Increasing customer retention by 55%".
Education
MBA - Marketing, Finance And Investing
Regent University
Virginia Beach, VA2025
Bachelor of Science - Leadership Studies
Oral Roberts University
Tulsa, OK2021
Associate of Arts - Visual Communication
Platt College
Alhambra, CA2006
Skills
SOFT SKILLS:
- Conflict Resolution
- Organizational & Interpersonal Communication
- Leadership & Problem-Solving
- Analytical and Critical Thinker
SOFTWARE:
- Outlook
- Excel
- Powerpoint
- Microsoft 365
Education skills
- Project Management
- Negotiation
- Strategic Vision
- Results Orientation
Accomplishments
President List - Honor Roll from Oral Roberts University
- May 2016 to January 2017 with a 4.0 GPA
Additional Information
- HONORS AND ACTIVITIES: , Graduated Magna Cum Laude, Oral Roberts University President Honor Roll 2016-2017, Oral Roberts University
Timeline
Founder
Naturally Gorgeous LLC
08.2009 - 08.2015
Founder, Writer
Curvedlines
06.2008 - Current
Production Designer
MGAE
10.2007 - 03.2008
Production Designer, Designer
Noteworthy
10.2006 - 10.2007
Customer Service
Earthlink
08.1997 - 05.1999
MBA - Marketing, Finance And Investing
Regent University
Bachelor of Science - Leadership Studies
Oral Roberts University
Associate of Arts - Visual Communication
Platt College