Lisa Griffin Deskins
Charleston,WV
Summary
Regional Outreach & Student Engagement Professional with 20+ years of experience building relationships with students, families, and educators. Skilled in recruitment strategy, event planning, and high-impact communication across diverse audiences. Known for delivering engaging presentations, managing large-scale programs, and using data-informed and user-centered approaches to drive engagement and participation. Brings a unique blend of education, UX design, and digital communication to support enrollment growth and student success.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Music Specialist
Kanawha County Schools
01.2015 - 01.2025
- Designed and delivered high-impact student engagement programming for PreK–5 populations, increasing participation across diverse and underserved communities
- Presented to students, families, and staff, adapting messaging for different audiences and engagement levels
- Built and maintained strong relationships with students, families, and school staff to support retention, engagement, and positive outcomes
- Coordinated events, performances, and programs, managing logistics, scheduling, and communication across stakeholders
- Developed inclusive, trauma-informed programming to ensure accessibility and engagement for all students
- Integrated digital tools and platforms to enhance communication and participation
Sales Manager /Digital Content Strategist
Lea Stone Inc.
01.2005 - Current
- Managed national and international e-commerce sales operations, overseeing customer experience, order fulfillment, and client communication
- Built and maintained strong client relationships, driving repeat business through personalized communication and high-touch service
- Developed product descriptions, website content, and marketing materials to support online sales and brand storytelling
- Created and managed digital content, including photography, social media, and promotional assets to increase visibility and engagement
- Applied user-centered thinking to improve website experience and customer journey, optimizing how users interacted with products and content
- Analyzed customer behavior and feedback to inform marketing strategy and improve conversion and engagement
- Coordinated logistics, scheduling, and delivery for client projects across multiple markets
- Led client-facing creative projects, presenting concepts and delivering tailored visual content
- Created high-performing social media content with viral reach, using audience insights to drive engagement and growth
Office Assistant
Kerr’s Music World
01.2013 - 01.2015
- Managed customer records, scheduling, and administrative operations using AIMsi CRM system for data entry and client tracking
- Supported daily operations and customer communication, ensuring accurate documentation and follow-up
Educational Consultant (Title I)
West Virginia Department of Education
01.2011 - 01.2013
- Identified, recruited, and partnered with schools across multiple districts to implement arts-integrated programming, effectively “selling” program value and securing participation
- Built and maintained relationships with school administrators, educators, and district leaders to support program adoption and long-term engagement
- Developed and submitted grant proposals to secure funding for participating schools, aligning program goals with federal Title I requirements
- Ensured compliance with Title I regulations and guidelines, maintaining accurate documentation and supporting schools in meeting program standards
- Delivered presentations, workshops, and outreach sessions to educators and stakeholders, tailoring messaging to different audiences
- Collaborated cross-functionally with state and district teams to align programming with academic priorities and student needs
- Analyzed program participation and outcomes to inform strategy and improve engagement across districts
Instructor & Choreographer
Oak Hill Dance Center
01.2010 - 01.2013
- Designed and delivered instructional programming for diverse student populations
- Coordinated performances, including scheduling, logistics, and event execution
- Engaged students and families through performance-based programming
Adjunct Professor
Concord University
01.2005 - 01.2006
- Delivered lectures and instruction to college students
- Developed course materials and facilitated student engagement
Director of Bands, Music, and Dance
Wyoming County Schools
01.1999 - 01.2005
- Led large-scale student programs across middle and high school levels
- Coordinated events, travel, and performances, managing complex logistics
- Built relationships with students, families, and community stakeholders
Education
Bachelor of Science - Education K-12 (Music)
Concord University
Athens, WVSkills
- Recruitment & Engagement: Student Outreach & Relationship Management, Event Planning & Coordination, Community Partnerships, Student & Family Guidance
- Communication & Writing: Professional Writing & Editing, High-Volume Communication, Public Speaking & Presentations, Persuasive & Audience-Focused Messaging
- Data & Systems: Salesforce, Microsoft Office 365, Google Workspace, Excel, Tableau, SQL, Data Analysis & Reporting (Google Certified)
- Digital, UX & AI Tools: UX Design (Google Certified), Figma, Canva, Adobe Suite, AI Tools for Content Creation, Communication, and Workflow Optimization
- Digital Content Strategies for Audience Growth & High-Engagement
Certification
- Google UX Design Certificate - Coursera
- Google Data Analytics Certificate - Coursera
- New Jersey Teaching Certificate, Music K-12
- West Virginia Teaching Certificate, Music K-12
- Smithsonian Folkways World Music Pedagogy - West Virginia University
Timeline
Music Specialist
Kanawha County Schools
01.2015 - 01.2025
Office Assistant
Kerr’s Music World
01.2013 - 01.2015
Educational Consultant (Title I)
West Virginia Department of Education
01.2011 - 01.2013
Instructor & Choreographer
Oak Hill Dance Center
01.2010 - 01.2013
Sales Manager /Digital Content Strategist
Lea Stone Inc.
01.2005 - Current
Adjunct Professor
Concord University
01.2005 - 01.2006
Director of Bands, Music, and Dance
Wyoming County Schools
01.1999 - 01.2005
Bachelor of Science - Education K-12 (Music)
Concord University