Lissa Flores
Boca Raton,FL
Summary
Creative Marketing Manager with expertise in both online and direct mail marketing campaigns and strategy. Solid understanding of digital marketing and website analytics. Recognized for quickly understanding customer needs and consistently delivering timely and cost-effective solutions.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Manager
Carmela Coffee Company
Boca Raton, FL
06.2023 - Current
- Analyzed market trends to identify potential opportunities for growth.
- Managed social media accounts and campaigns.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Generated ideas to increase sales through creative promotions.
- Developed social media marketing strategies to help brand company and increase sales.
Independent Consultant
De Halve Maan
Boca Raton, FL
06.2023 - 09.2023
- Generated creative ideas for marketing initiatives.
- Worked closely with clients to develop effective ad copy that meets their needs.
- Provided direction on design elements such as layout, color schemes.
- Developed attractive and engaging print and digital ads.
- Maintained advertising calendar to keep projects on task and meet deadlines.
Independent Consultant
Pre-dating Speed Dating
Boca Raton, FL
12.2022 - 06.2023
- Developed and implemented successful social media campaigns to support company objectives.
- Created engaging, story-driven content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Analyzed campaign data for effective strategy adjustments.
- Collaborated with other departments to ensure brand consistency across all channels.
- Generated reports on key performance indicators for campaigns.
Independent Consultant
Forteneer
Boca Raton, FL
05.2022 - 12.2022
- Created brand identity designs for clients, including logos and fonts.
- Developed brand guidelines for consistent visual representation.
- Presented branding ideas and design solutions to stakeholders at various stages of the project life cycle.
Coffee Specialist
Carmela Coffee Company
Boca Raton, FL
01.2022 - 01.2023
- Provided excellent customer service with a friendly attitude at all times.
- Trained staff members in proper beverage preparation techniques and procedures.
- Created marketing materials such as flyers and posters to advertise specials or promotions.
- Implemented recycling and compost programs to reduce trash waste and improve green footprint.
Operations Associate Manager
Macar & Sons
Deerfield Beach, FL
01.2021 - 01.2022
- Collaborated with other departments to ensure smooth operations across the organization.
- Resolved customer complaints efficiently while maintaining positive relationships.
- Coordinated resources between teams as needed to complete projects on time.
- Oversaw the development of standard operating procedures.
Sales Associate
Ava's Flowers
Boca Raton, FL
02.2016 - 11.2016
- Identified opportunities to cross-sell additional products and services to existing customers.
- Developed new leads each day at or above quotas.
- Communicated effectively with clientele to maintain customer satisfaction and loyalty.
Education
Bachelor of Arts - Communication Studies
Florida Atlantic University
Boca Raton, FL05.2022
Skills
- Customer Acquisition
- Partnership Development
- Budget Administration
- Data Analytics
- Social Media Marketing
- Viral Trends Understanding
- Event Planning
- Retail Marketing
- Campaign Management
- Brand Promotion
Certification
- Google Digital Marketing and E-Commerce Certification
- Creative Advertising Certification
- Psychological First Aid (PFA)
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Leadership
- Public Speaker and Event Coordinator for Pan American Social Marketing Organization (PASMO) and USAID
- Volunteer and Translator for Point of Impact (POI) Global Brigades
- Change Agent for Presidential Scholarship Program in Honduras
- Presenter for the Debate Society of UNITEC
References
References available upon request.
Timeline
Marketing Manager
Carmela Coffee Company
06.2023 - Current
Independent Consultant
De Halve Maan
06.2023 - 09.2023
Independent Consultant
Pre-dating Speed Dating
12.2022 - 06.2023
Independent Consultant
Forteneer
05.2022 - 12.2022
Coffee Specialist
Carmela Coffee Company
01.2022 - 01.2023
Operations Associate Manager
Macar & Sons
01.2021 - 01.2022
Sales Associate
Ava's Flowers
02.2016 - 11.2016
Bachelor of Arts - Communication Studies
Florida Atlantic University
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