Summary
Overview
Work History
Education
Skills
Work Preference
Timeline
Generic
Litisha Glover
Open To Work

Litisha Glover

Atlanta,GA

Summary

Senior analyst with 13 years of experience in evaluating digital advertising performance and revenue drivers for multimillion-dollar portfolios. Managed annual campaign investments of approximately $12.5 million and a supplier business worth around $78 million, utilizing KPI diagnostics and trend analysis to mitigate under-delivery risks and optimize advertising yield. Delivered structured insights that informed monetization strategies and facilitated cross-functional planning.

Overview

11
11
years of professional experience

Work History

Business Analyst III-Audience Insights

Albertsons Media Collective
04.2026 - Current

• Develop post-campaign wrap reports, summarize performance trends and deliver insights to support future campaign initiatives.
• Analyze audience segment data to surface performance insights, informing strategic recommendations across digital measurement workstreams.
• Review campaign results, identifying trends and contributing insights that improved understanding of performance drivers.

  • Utilized data visualization techniques to present and explain complex data sets.

Senior Analyst Media Performance

The Home Depot
Atlanta, Georgia
02.2025 - 01.2026

•Translated $12.3M in media spend data into actionable recommendations presented to 24 supplier accounts and internal leadership.
•Standardized performance tracking across 200+ campaigns by consistently monitoring KPIs such as pacing, conversion, and engagement to ensure alignment with business goals.
•Identified inefficiencies using performance dashboards, implementing bid and targeting adjustments that increased campaign delivery.
•Collaborated cross-functionally with internal teams and clients to support campaign performance and influence optimization decisions.

Brand Advocate Analyst – Ecommerce

The Home Depot
Atlanta, Georgia
04.2023 - 02.2025
  • Supported ecommerce business strategy and digital shelf performance for a supplier portfolio generating approximately $78M in annual gross demand within the Storage & Organization category.
    •Optimized product content using SEO and performance data, increasing product page visits by 23%.
    •Prepared and delivered data-driven insights during quarterly business reviews, translating performance results into clear recommendations for supplier partners.
    •Analyzed $454,000 in supplier returns, identified causes, and recommended changes that improved YoY return rates by 170 basis points.

Resolution Expediter

The Home Depot
Atlanta, Georgia
06.2015 - 04.2023
  • Managed 200+ monthly escalations by conducting root cause analysis and coordinating cross-functional resolution efforts.
  • Collaborated across departments to align service improvements with broader customer experience and business objectives.

Education

Bachelor of Arts - Sociology

Valdosta State University
Valdosta, GA

Skills

  • Media performance analysis
  • KPI diagnostics
  • Campaign optimization
  • Data visualization
  • Executive Reporting
  • Cross-Functional Collaboration
  • Stakeholder communication
  • Data analysis

Work Preference

Job Search Status

Open to work

Work Type

Full Time

Location Preference

Remote

Salary Range

$90000/yr - $200000/yr

Timeline

Business Analyst III-Audience Insights

Albertsons Media Collective
04.2026 - Current

Senior Analyst Media Performance

The Home Depot
02.2025 - 01.2026

Brand Advocate Analyst – Ecommerce

The Home Depot
04.2023 - 02.2025

Resolution Expediter

The Home Depot
06.2015 - 04.2023

Bachelor of Arts - Sociology

Valdosta State University

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Litisha Glover