Liv Pines
New York,NY
Summary
Accomplished marketing professional and content creator with experience working with over 20 brands. Passionate about fashion, digital media, design, music, and menswear. Demonstrated success in creative branding, production, and consistently exceeding expectations through dedication to excellence. Committed to delivering exceptional results by going above and beyond.
Overview
8
8
years of professional experience
Work History
Marketing + Social Media Associate
Kerri Rosenthal
07.2024 - Current
- Sole Marketing + Social Media Associate for Artist, Designer, and Lifestyle Brand, promoted from Marketing Coordinator after 8 months
- Work directly under artist and CEO Kerri Rosenthal to coordinate the company’s marketing strategy, branding, campaigns + collaborations
- Create + manage all multi-media content to drive DTC across digital and social
- Assist with Ecommerce, influencer outreach + events
- Developed and implemented social media strategies to enhance brand visibility and engagement.
- Created compelling content for various platforms, ensuring alignment with brand voice and guidelines.
Owner
@LIVIEBYLIV
01.2018 - Current
- Creator of Fashion/Lifestyle Blog on Instagram + Tiktok
- Pitched myself and collaborated with brands such as Bears Fruit Kombucha, My Kitsch, Revice Denim, Masks by Jill and Ally, TurtleFur, Free & Easy, Bessie Nails, Steve Madden, Urban Decay, Beachwaver, Minnie Rose and Nest NYC
- Revolve, Splits59, Melinda Maria and Parade Ambassador
Market Week Intern
SimonMiller USA + Alexander Wang
06.2023 - 09.2023
- Assisted sales executives in their Soho Showroom
- Gained understanding of buying and market practices
- Collaborated with team members to streamline processes, enhancing efficiency within the showroom environment.
- Contributed to a positive company image by maintaining a professional demeanor in all interactions with clients, vendors, and team members.
Social Intern
Retrofete, SER.O.YA + VPR Creative
05.2023 - 08.2023
- Social intern for Retrofete + SER.O.YA under the umbrella of VPR
- Ideated and executed shoots for Retrofete’s official social channels
- Launched Threads strategy, assisted with SER.O.YA’s first denim campaign, modeling and shooting weekly at RF’s Soho location
- Assisted in developing targeted social media campaigns to enhance brand awareness.
- Engaged with online communities to foster relationships and enhance customer loyalty.
Fashion PR Intern
BGPR
08.2022 - 08.2022
- PR Intern at Berri Goldfarb Public Relations in West Hollywood, CA
- Daily assistance to account executives
- Draft press materials including pitches, media kits and press releases
- Gifting to celebrities, stylists and editors
- Produced monthly reports highlighting PR campaign results, informing client communications and future strategy adjustments.
- Maintained and updated media contact lists and databases for ease of access.
- Drafted, edited and distributed press releases, media advisories and other public relations materials.
Social Media Manager
La Detresse + Hadid Eyewear
05.2021 - 02.2022
- Sole manager and director of the Official Instagram’s of La Detresse + Hadid Eyewear
- Design, produce, shoot and execute digital content, posting daily
- Manage brand visibility across multiple social platforms
- Design graphics and AR Filters
- Developed and executed comprehensive social media strategies to enhance brand visibility and engagement.
Education
Bachelor of Science - Television, Radio, and Film Major, Fashion Design Minor, Fashion and Beauty Communications Milestone
The Newhouse School At Syracuse University
Syracuse, NY05-2024
Skills
- Instagram, TikTok, Pinterest, After Effects, Capcut,
- Shopify, KIayvio, Email marketing, Paid advertising
- Spark AR
- Adobe Premiere Pro, Photoshop, Illustrator, InDesign
- Google Suite,
- Web Design, Radio Recording Practices, Public Relations
- Social content planning, Online marketing, Client engagement,
- Community management
- Analytics reporting
- Copywriting
- Social media management
Timeline
Marketing + Social Media Associate
Kerri Rosenthal
07.2024 - Current
Market Week Intern
SimonMiller USA + Alexander Wang
06.2023 - 09.2023
Social Intern
Retrofete, SER.O.YA + VPR Creative
05.2023 - 08.2023
Fashion PR Intern
BGPR
08.2022 - 08.2022
Social Media Manager
La Detresse + Hadid Eyewear
05.2021 - 02.2022
Owner
@LIVIEBYLIV
01.2018 - Current
Bachelor of Science - Television, Radio, and Film Major, Fashion Design Minor, Fashion and Beauty Communications Milestone
The Newhouse School At Syracuse University
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