LIZ HERNANDEZ

• Supported Store Manager in daily operations and inventory management to ensure smooth store functionality.
• Monitored inventory levels and performed regular inventory updates and audits.
• Ensured shelves and backstock remained fully stocked to meet customer demand.
• Maintained store organization, ensured pricing accuracy, and optimized merchandising displays to enhance customer experience.
• Maintained accurate product pricing, shelf organization, and merchandising displays.
• Received, verified, and entered new merchandise into the inventory management system.
• Coordinated with vendors and processed payments to strengthen vendor relationships and streamline supply chain.

• Added and updated online product listings, including descriptions, photos, pricing and promotional offers.
• Ensured accuracy and consistency of product information across listings through thorough verification.
• Developed and maintained Excel spreadsheets to streamline organization of inventory and product information.
• Assisted with inventory tracking and updated stock information as products were received or or sold.
• Worked with business owner to update product listings and maintain accurate inventory records.
• Verified quantities and product accuracy upon delivery.
• Updated inventory records after receiving shipments.

• Interpreted sales data through Dhiva, MSAI, TME, Power BI to optimize route planning and improve execution strategies.
• Managed distributor relationships to maintain steady product supply and proactively address potential stock shortages.
• Instructed clients on product benefits, features, compliance standards, and contractual obligations.
• Leveraged data systems to inform business strategies and strengthen sales propositions for identifying new market opportunities.
• Facilitated short-term agreements to maximize sales volume and drive revenue growth for the organization.
• Analyzed and verified account data tracking daily to maintain comprehensive records of sales activity and performance insights.
• Oversaw territory management for Indian reservations, including Mesquite, Pahrump, and Las Vegas.

• Tracked KPI performance and achieved volume and distribution goals through effective market execution.
• Resolved inventory challenges, stockouts, and account issues while providing market insights on product performance and competitive activity.
• Collaborated with distributor representatives to execute national programs , promotions, and key drive initiatives.
• Identified upselling opportunities, expanded product distribution, and supported sales growth across assigned accounts.
• Built strong relationships with retailer contacts and distributor representatives to increase brand visibility and secure incremental display opportunities.
• Managed store routes to ensure product availability, planogram compliance shelf standards, and promotional execution.

• Influenced decision-makers to choose company's brand through persuasive presentations and organized product demonstrations, effectively showcasing value proposition to prospective clients.
• Deliver on the company’s KPIs for the region.
• Maximized shelf space through strategic cold box placement and display creation.
• Drive consumer awareness of the brand through point-of-sale material and in store execution of sales promotions
• Sought opportunities to educate consumers on brand and executed demos and samplings, deepening relationship building with distributors and retailers.
• Consistently exceeded sales targets through diligent territory management and strategic planning.
• Partnered with distributors to collaborate on chain accounts and ensure cohesive strategies were executed.

Prior Roles: Sales Consultant, Breakthru Beverage (Formerly Wirtz Beverage), Las Vegas, Nevada Area → Sales Consultant, Wirtz Beverage Nevada, Las Vegas, Nevada Area → Customer Service Manager, Walmart, Las Vegas, Nevada