Liz Reed
Atlanta,GA
Summary
Dynamic business development professional with a proven track record of driving revenue growth through strategic account management and consultative selling. Expertise in cultivating executive relationships and delivering customized solutions that adapt to evolving client needs. Skilled in leveraging knowledge of digital transformation and partner engagement to align innovative solutions with current market trends, ensuring sustained client success and long-term growth. Committed to fostering collaborative partnerships that enhance business performance and deliver measurable results.
Overview
15
15
years of professional experience
Work History
Regional Account Manager
Cogent Communications
Atlanta, GA
08.2025 - Current
- Drove business development across enterprise and strategic accounts, executing territory plans aligned with client growth initiatives.
- Built and maintained executive relationships to identify opportunities supporting digital infrastructure needs.
- Developed and presented customized proposals aligned with client business strategies for long-term scalability.
- Maintained a robust sales pipeline while consistently tracking progress toward revenue goals.
- Collaborated cross-functionally to align solutions with evolving client needs and market trends.
Account Manager (Palo Alto Networks)
Accenture (N3)
Atlanta, GA
01.2020 - 07.2021
- Drove new business development and expansion for strategic enterprise accounts.
- Sold SaaS cybersecurity solutions critical to financial services and payment platforms.
- Exceeded sales targets through disciplined pipeline management across new business and renewals.
- Engaged C-level stakeholders by delivering consultative guidance on digital transformation and risk mitigation.
- Collaborated with internal teams and channel partners to enhance go-to-market strategies.
Integrated Sales Representative II (Fintech / Payments Business Development)
Merchant e-Solutions
Atlanta, GA
06.2015 - 04.2019
- Drove business development for fintech and digital payment solutions targeting mid-market and enterprise clients with annual processing volumes of $1 million to $100 million.
- Achieved 120% of revenue targets, generating over $552,000 through effective sales execution.
- Optimized client profitability by refining payment processing pricing strategies and enhancing card program performance.
- Built a robust partner network with ISOs, VARs, and system integrators in payments ecosystem.
- Developed strategic relationships with NetSuite and other ERP platforms for seamless integration of payment solutions.
- Led full sales lifecycle, including business case development, proposal creation, pricing strategy, and contract negotiation.
- Surpassed monthly activation targets by 67%, averaging over 20 new merchant accounts by promoting paytech solutions.
- Represented organization at industry events, generating over 150 qualified leads and supporting pipeline growth.
Business Review Specialist (Payments Optimization)
Worldpay
Atlanta, GA
12.2014 - 06.2015
- Advised merchants on payment optimization and pricing strategies to increase profitability.
- Educated clients on digital payment best practices, enhancing efficiency and reducing costs.
- Identified product gaps and collaborated with internal teams to improve offerings and client outcomes.
- Achieved quota consistently through renewals and expansion of merchant relationships.
Account Executive (Merchant Services / PayTech)
Worldpay
Atlanta, GA
01.2014 - 12.2014
- Achieved 200% of sales targets by promoting digital payment technologies at events.
- Onboarded over 20 new merchant accounts monthly through effective payment solution sales.
- Expanded partnerships to enhance adoption of merchant services and card-based payment solutions.
Senior Account Executive
EarthLink Business
Atlanta, GA
03.2011 - 01.2013
- Exceeded sales quota by over 200% through strategic account management and business development.
- Partnered with community bank in Alabama to implement internet and VPN solutions across 20+ locations.
- Managed portfolio of 3,000 customer accounts, driving renewals and fostering long-term relationships.
- Developed strong pipeline through proactive prospecting and targeted outreach initiatives.
- Collaborated with technical teams to deliver tailored solutions aligned with client infrastructure needs.
Education
Bachelor of Business Administration - Marketing
University of Georgia
Skills
- Fintech and paytech expertise
- Card program management
- Merchant services development
- Revenue growth initiatives
- Consultative selling and solutions
- Strategic partnerships development
- Pipeline management skills
- Go-to-market approach design
- Executive stakeholder engagement
- Product market alignment
Timeline
Regional Account Manager
Cogent Communications
08.2025 - Current
Account Manager (Palo Alto Networks)
Accenture (N3)
01.2020 - 07.2021
Integrated Sales Representative II (Fintech / Payments Business Development)
Merchant e-Solutions
06.2015 - 04.2019
Business Review Specialist (Payments Optimization)
Worldpay
12.2014 - 06.2015
Account Executive (Merchant Services / PayTech)
Worldpay
01.2014 - 12.2014
Senior Account Executive
EarthLink Business
03.2011 - 01.2013
Bachelor of Business Administration - Marketing
University of Georgia