Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Loan Lu

Loan Lu

Ho Chi Minh City,Viet Nam

Summary

Enterprise Account Executive with 10 years of experience in driving sales success and developing robust client relationships across South East Asia. Proven expertise in navigating complex environments, designing regional GTM sales strategies and expanding product footprints in untapped markets.

Overview

10
10
years of professional experience

Work History

Senior Enterprise Account Executive

Katalon
01.2024 - Current
  • Managing a portfolio of 2m USD/year in ARR consisting of the highest spending accounts in South East Asia.
  • Landed a new logo and expanded 3x within 6 months, which became the fourth largest spending customer in the company globally.
  • Achieved 110% quota for FY25. Awarded Enterprise AE of the year.

Enterprise Account Executive

Amplitude
02.2021 - 12.2023

March 2023 - December 2023: Enterprise Account Executive

  • Focused on outbound strategies for key enterprise prospects in South East Asia.
  • Landed the first banking logo in South East Asia in Jan 2023.
  • Achieved 108% quota attainment in 2023.


Jan 2021 - Feb 2023: Commercial Account Executive

  • Developed and executed sales strategies for South East Asia markets, focusing on Singapore, Malaysia and Vietnam.
  • Brought in 900k USD revenue and landed most logos in APJ in 2022 (19 new logos)
  • Managed a portfolio of 1 mil USD customer base in 2021 and 2022 each. Consistently achieved >90% net retention rate.

Account Executive

Gartner
08.2019 - 01.2021
  • Managed portfolio of top 5 financial service institutions in Vietnam, approximately 600k USD in customer base.
  • Analyze market landscape and execute growth strategies for Vietnam market. Achieved 100% client retention and 190% growth target in 2020.

Principal

Lynk
07.2017 - 06.2019
  • Activated 2 accounts by increasing YOY revenue 10 times in 1 year, grew client base from 10 to 120 active users (equal to 40% of total revenue in South East Asia).

Marketing Analyst

R3
07.2015 - 06.2017
  • Assisted Senior Manager to consult CMOs on evaluating and improving online media efficiency - media cost, media agency remuneration and team structure.

Education

Bachelor of Arts - East Asian Studies

Oberlin College
United States
05.2015

Bachelor of Science - Advanced Chinese Language

Minzu University
China
05.2014

Skills

  • Sales & Solutions Strategies
  • Forecast & Reporting
  • Presentation & Contract Negotiation
  • Customer Management
  • Pipeline generation

Languages

English
Vietnamese
Chinese (Mandarin)

Timeline

Senior Enterprise Account Executive

Katalon
01.2024 - Current

Enterprise Account Executive

Amplitude
02.2021 - 12.2023

Account Executive

Gartner
08.2019 - 01.2021

Principal

Lynk
07.2017 - 06.2019

Marketing Analyst

R3
07.2015 - 06.2017

Bachelor of Arts - East Asian Studies

Oberlin College

Bachelor of Science - Advanced Chinese Language

Minzu University