Logan Hendrick
Dallas,TX
Summary
Accomplished Senior Media Manager with a proven track record at Goodway Group, excelling in operational leadership and marketing measurement strategy. Expert in fostering partner relationships and implementing technology automation to enhance marketing efforts. Focused on achieving operational excellence through strategic planning and meticulous quality assurance. Proven success in delivering actionable media insights to inform business decisions in all stages of media execution.
Overview
8
8
years of professional experience
Work History
Senior Media Manager - Campaign Operations
Goodway Group
04.2023 - Current
- Establish and execute operational processes to deliver on the unique needs of internal teams, external partners and brand direct clients
- Support internal and external teams from campaign inception to completion with in depth marketing knowledge and technical expertise
- Work in collaboration with internal Finance, Media Activation, Data Science and Analytics, and People Experience teams to facilitate operational excellence for marketing efforts for external clients
- Work in collaboration with third party vendors and partners to facilitate seamless marketing execution efforts
- Achieve campaign and operational excellence through attention to detail and refined quality assurance practices
Media Manager - Campaign Operations
Goodway Group
06.2018 - 04.2023
- Managed tagging, tracking, and trafficking efforts for brand direct clients
- Developed measurement strategy for online and offline marketing efforts
- Presented measurement strategy and implementation plans to directly to clients
- Implemented pixels and conversion tracking API's to ensure proper conversion tracking for all media channels
- Developed quality assurances practices to ensure data integrity and cleanliness
- Cultivated strong relationships with clients developers and internal IT teams
Digital Media Associate
Basis Technologies
10.2016 - 06.2018
- Supported Media RFP's with external vendors
- Trafficked creative
- Led internal status meetings
- Supported billing and delivery actualization
Education
Bachelor of Arts - Communications
University of Minnesota
Crookston, MN12-2015
Skills
- Marketing Measurement Strategy
- Partner Relationship Management
- Strategic Planning
- Marketing Technology Automation
- Operational Leadership
Timeline
Senior Media Manager - Campaign Operations
Goodway Group
04.2023 - Current
Media Manager - Campaign Operations
Goodway Group
06.2018 - 04.2023
Digital Media Associate
Basis Technologies
10.2016 - 06.2018
Bachelor of Arts - Communications
University of Minnesota
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