Overview
Work History
Education
Timeline
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Logan Jacobson

Zebulon,NC

Overview

4
4
years of professional experience

Work History

Sponsorship Sales Manager

Carolina Mudcats (Milwaukee Brewers Single-A)
03.2023 - Current
  • Boost sponsorship sales by cultivating relationships with key clients and identifying new business opportunities. ($64,100 in new business, $7,900 in renewals during 2023 season.)
  • Negotiate contracts effectively, ensuring mutually beneficial agreements for both Mudcats and sponsors.
  • Implement use of CRM system (Ticket Return) for efficient tracking and reporting of sponsorship sales activities, improving overall sponsorship sales organization and communication.
  • Assist on game days with sponsorship activations (Tabling, First Pitches, Giveaways, Set-Up)
  • Manage team of five sales persons with sponsorship accounts providing guidance, leadership, and sales tracking updates
  • Manage invoicing between Mudcats and clients through communication with Accounting Department

Assistant General Manager

Great Falls Voyagers (Pioneer League)
09.2022 - 02.2023
  • Generated new sponsorship revenue to market both community organizations and businesses as well as drive revenue to Voyagers organization
  • Ensured that all sponsor needs were met and provided quality service in following through with their sponsorship details
  • Managed game day staff and team coordinators to effectively operate Centene Stadium during Voyager games as well as non-game day office hours
  • Mentored staff members, fostering a supportive work environment that enhanced employee performance and retention.
  • Assisted in the recruitment, hiring, and onboarding process for new employees to build a skilled workforce committed to excellence.
  • Participated in community outreach events, strengthening ties with local organizations while enhancing brand visibility.

Group Sales Manager

Great Falls Voyagers (Pioneer League)
08.2021 - 09.2022
  • Called and met with companies for new group sales leads to improve team’s bottom line
  • Increased group sales revenue by implementing strategic marketing initiatives and leading a high-performing sales team.
  • Led logistics of all group outings including ordering, set up, and staffing.
  • Served as the primary point of contact for large accounts, resolving issues quickly and maintaining high levels of customer satisfaction.

Assistant General Manager

Mining City Tommyknockers Baseball Club (Expedition League)
05.2021 - 08.2021
  • Managed and directed game day staff and interns during game days and office workdays
  • Conducted group sales cold calls and answered ticketing questions over phone
  • Oversaw and managed merchandise, concessions, and food and beverage operations as well as purchasing and coordinating with vendors
  • Created and organized in-game promotions and outside in-game entertainment.

Marketing Intern

Chippewa Steel Hockey Team (North American Hockey League)
11.2020 - 05.2021
  • Emceed promotions during intermissions
  • Posted to team’s social media accounts
  • Ran will-call ticket booth prior to game checking in fans and distributing tickets
  • Implemented new promotional ideas into between period promotions

Sales and Marketing Intern

Midwest Manufacturing
06.2020 - 10.2020
  • Created advertisements for Menards’ trusses to be used in radio, print, and online
  • Completed market research looking at competitors’ prices, advertisements, and lead times compared to what Menards and Midwest Manufacturing currently offer
  • Evaluated current “Truss Store” website and made changes to encourage more appealing and user-friendly website.

Marketing Intern

Chippewa Steel Hockey Team (North American Hockey League)
11.2019 - 03.2020
  • Assisted in promotions on ice guiding and directing fans during activities
  • Distributed giveaways, rosters, and game programs prior to games
  • Pitched promotions to fans in stands in order to increase participation in promotional activities.
  • Wrote post-game recaps to be posted on team's website and social media accounts

Education

Bachelor of Business Administration -

University of Wisconsin-Eau Claire
Eau Claire, WI
05.2021

Timeline

Sponsorship Sales Manager

Carolina Mudcats (Milwaukee Brewers Single-A)
03.2023 - Current

Assistant General Manager

Great Falls Voyagers (Pioneer League)
09.2022 - 02.2023

Group Sales Manager

Great Falls Voyagers (Pioneer League)
08.2021 - 09.2022

Assistant General Manager

Mining City Tommyknockers Baseball Club (Expedition League)
05.2021 - 08.2021

Marketing Intern

Chippewa Steel Hockey Team (North American Hockey League)
11.2020 - 05.2021

Sales and Marketing Intern

Midwest Manufacturing
06.2020 - 10.2020

Marketing Intern

Chippewa Steel Hockey Team (North American Hockey League)
11.2019 - 03.2020

Bachelor of Business Administration -

University of Wisconsin-Eau Claire

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Logan Jacobson