Logan Urbaniak
Fort Myers
Summary
Dynamic Event Manager with a proven track record at Hertz Arena, excelling in B2B sales and talent management. Successfully enhanced guest satisfaction through strategic event execution and innovative marketing initiatives, contributing to the Florida Everblades' brand growth. Adept at leveraging CRM software and fostering strong community relationships to drive engagement and retention.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Event Manager
Hertz Arena
Estero
09.2024 - Current
- At Hertz Arena, I oversee the planning and execution of diverse events ranging from high-energy hockey games and large-scale concerts to corporate gatherings and live entertainment experiences. My role includes coordinating event staff, managing front-of-house operations, and ensuring seamless event execution to maximize guest satisfaction and operational efficiency. In addition, I contribute to business development and sales initiatives by assisting in the pitching and recruitment of touring acts, entertainment partners, and vendors to perform and operate within the arena. This includes building relationships with promoters, artists, and external partners, supporting venue sales efforts, and helping expand revenue opportunities through strategic event and vendor partnerships.
Account Executive / Game Production & Marketing
The Florida Everblades
Estero
01.2023 - 09.2024
- As an Account Executive for the Florida Everblades, I am responsible for managing memberships, finding new fans to come to the games, and retaining memberships as years go on. I maintain networking relationships to grow our team’s awareness throughout the community. I also help generate marketing and promotional ideas and help implement strategies during game nights that will grow the brand of the Florida Everblades inside and outside of Hertz Arena.
Marketing Intern
The Florida Everblades
Estero
05.2022 - 08.2022
- I helped provide ideas and solutions with all things marketing and advertising throughout the arena and around the town of Estero, FL. While I was interning, our marketing team was nominated for Best Marketing Team in the ECHL, and we also won the Kelly Cup Championship in the 2022 season. While interning, I learned several new techniques on how to use photoshop, build brand awareness, and cultivate an environment that is interactive and enjoyable for fans. I was privileged to witness how a venue handles concerts/events as well as hosting professional hockey games.
Education
Bachelor's Degree - Marketing
Coastal Carolina University
Conway, SCSkills
- Event Management
- Sales Strategy
- Lead Generation
- Sales Pipeline Management
- Sales Quota Achievement
- Sales Reporting
- B2B Sales
- Account Management
- Customer Relationship Management
- Market Research
- Microsoft Office
- CRM Software
- Time Management
- Scheduling
- Networking
- Management
- Leadership
- Communication Skills
- Talent Management
Personal Information
- Willing To Relocate: Anywhere
- Authorized To Work: United States for any employer
Certification
- Ticket Sales - ISBI 360 - Cred #: 100-21850
- Market Research - Stukent
- The Essentials of Ticket Sales - ISBI 360 - Cred# 100-21515
- Conducting Research - CITI Research - Cred#: 54079803
Timeline
Event Manager
Hertz Arena
09.2024 - Current
Account Executive / Game Production & Marketing
The Florida Everblades
01.2023 - 09.2024
Marketing Intern
The Florida Everblades
05.2022 - 08.2022
Bachelor's Degree - Marketing
Coastal Carolina University