Lois Sekyi
Summary
Passionate, hardworking, and visionary individual with a strong desire to excel in the editorial and media industry. Open to constructive criticism for story development, writing techniques, and publication strategies. Committed to inspiring diverse audiences through captivating content creation on various lifestyle topics such as fashion, beauty, wellness, travel, and entertainment. Utilizing expertise in trend analysis and content creation to significantly enhance community engagement. Dedicated team player who consistently goes above and beyond to exceed company objectives.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Community Intern
54 Thrones
09.2024 - Current
- Conduct market research to identify trends and collaborate with social team to create graphics, videos, flyers, and other multimedia content that adheres to 54 Thrones and Sephora guidelines.
- Collaborate with the marketing team to develop and implement brand strategies, press releases, and promotional campaigns within strict calendar deadlines.
- Monitor Instagram and TikTok for current trends to report on key metrics, marketing initiatives, and push diverse, equitable, and inclusive community engagement.
- Assist in the recruitment and onboarding of community ambassadors, in addition to supporting ambassadors in their activities, events, and outreach efforts.
Fashion Board Intern
Avalon Apparel
01.2024 - 10.2024
- Assist design house through trend analysis in order to produce private label garments for retailers such as Nordstrom, Macy's, and Target.
- Compose monthly portfolio of the latest textiles, prints, and patterns in fashion.
- Research current and future fashion, pop culture, influencers and entertainment news.
- Proactively engage with tagged posts and comments on Instagram and TikTok in efforts to drive an increase in community connection.
Digital Editor
Glossier
02.2023 - Current
- Uses appropriate tone, grammar, punctuation and knowledge of the Glossier brand voice in order to connect with over 3 million followers within the online community.
- Track statistics via Dash Hudson and Sprinklr to actively engage with at least 15-20% of all tagged posts, comments, and mentions on Instagram, TikTok, Facebook, and Twitter.
- Respond to 30-40 direct messages per hour via Gorgias about various inquiries such as promotional launches, customer orders, and PR branding/ marketing collaborations and events.
- Identify campaign goals and key performance indicators (KPIs) to reflect desired average order value (AOV) of e-commerce orders.
- Monitor current and emerging trends in beauty, skincare, fashion, and wellness to gather user-generated content for social/ marketing team to fulfill dynamic client engagement.
Patient Service Specialist
Reliant Medical Group - OB/GYN
07.2021 - 11.2022
- Built strong relationships by active listening and quickly defusing conflict with forward-thinking strategies addressing customer needs and resolving concerns.
- Answered 50-80 calls on high-volume, multi-line telephone, providing accurate information for optimal scheduling and directing callers to appropriate company personnel.
- Verify and authorize over 50-80 individuals' coverage and eligibility utilizing computer-based registration/scheduling system. Prepared variety of confidential written communications, reports and documents.
- Executed staff projects independently and in teams to achieve desired company goals.
Key Holder & Sales Associate
Bath & Body Works
07.2020 - 07.2021
- Oversaw fellow associates by delegating tasks, inventory replenishment, and other daily functions to maintain smooth operational flow.
- Educated customers about fragrance, promotional events, and newly released products.
- Performed opening and closing procedures such as counting registers, making deposits, and storing and filing all daily paperwork to successfully meet store standards.
- Gathered analytics in response to the company's success and participant experiences to help with future course planning.
Beauty Advisor
Ulta Beauty Inc.
11.2019 - 03.2020
- Advised customers seeking recommendation in cosmetics, haircare, skincare, bath and body, styling tools, and fragrance to increase sales.
- Supported reception efficiency by taking phone calls, inputting appointments and operating financial transactions.
- Maintained counter and arranged merchandise to present visually appealing displays.
- Requested official identification for purchases and verified details, consistently meeting strict legal standards of underage sales.
- Created memorable customer experiences by cultivating professional, productive, and positive relationships built on loyalty and service.
Community Resource Assistant
University Of Bridgeport, Residential Life
08.2017 - 03.2023
- Managed confidential files and records for students and adhered to safety procedures to prevent breaches and data misuse.
- Checked identification of all persons entering and exiting facility to eliminate unauthorized visitors.
- Provided subject matter expertise to over 100 students amongst institutional departments and offices.
Education
Bachelor of Science - Community Education
University of Bridgeport
Bridgeport, CT05-2020
Skills
Blog Writing (AP Style)
Campaign Management
Canva/ Content Creation
Community Engagement
Conflict Resolution
Detail-oriented
Event Execution/ Coordination
Fast Adaptability/ Flexibility
Google Office Tools
Influencer Outreach
Multi-tasking
Proofreading Submissions
SEO
Slack
Time Management/ Deadline Attainment
Trend Analysis
Websites
Certification
- Inside Louis Vuitton Moët and Hennessy Certificate: Creation, Branding, Retail, and Customer Experience
- Disney Leadership Program, 2019
- Licensed Cosmetologist, 21106342
Languages
Twi
Native or Bilingual
Timeline
Community Intern
54 Thrones
09.2024 - Current
Fashion Board Intern
Avalon Apparel
01.2024 - 10.2024
Digital Editor
Glossier
02.2023 - Current
Patient Service Specialist
Reliant Medical Group - OB/GYN
07.2021 - 11.2022
Key Holder & Sales Associate
Bath & Body Works
07.2020 - 07.2021
Beauty Advisor
Ulta Beauty Inc.
11.2019 - 03.2020
Community Resource Assistant
University Of Bridgeport, Residential Life
08.2017 - 03.2023
Bachelor of Science - Community Education
University of Bridgeport
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