Lola McCall
Sacramento,CA
Summary
Dynamic individual with hands-on experience in Salesforce administration and talent for navigating challenges. Brings strong problem-solving skills and proactive approach to new tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals.
Overview
14
14
years of professional experience
Work History
Senior Salesforce Administrator
WebPT
04.2025 - Current
- Stabilized the Salesforce environment in the midst of critical automation failures, data integrity issues, and lack of process definition.
- Resolved complex issues by employing systematic troubleshooting techniques.
- Worked closely with stakeholders across the organization to codify processes, create and refine automation, and develop custom objects and apps to meet business needs.
- Proved successful working within Agile methodology with tight deadlines and a fast-paced environment.
Salesforce Administrator
Manifest MedEx
09.2019 - 11.2024
- Transformed a nascent environment into a fully functional and widely adopted system with deep customizations to meet unique business objectives.
- Increased user efficiency through advanced, complex automations in Flow, resulting in high levels of time saved in completing daily tasks.
- Engaged in recurring meetings with SFDC account team to ensure full license utilization and to stay current on available and upcoming innovations and features.
- Continually ensured the environment was up to date, compliant, and using best practices across the org.
- Developed and delivered a wide variety of documentation and training, from topic-specific business user trainings to in-depth junior administrator cross-trainings.
Salesforce Administrator
Reading Partners
05.2017 - 09.2019
- Owned and maintained the entire org, from day-to-day administration to the development of custom applications.
- Implemented innovative maintenance and user access processes to increase adoption.
- Developed and implemented tailored, customized solutions for various org-wide apps and objects for a wide variety of different business needs.
- Pioneered the use of Tableau Analytics; spoke at several Salesforce-sponsored conferences about the org's early use of advanced analytics, including a presenting a session at Dreamforce 2018.
Salesforce Administrator
Mist Systems
03.2017 - 05.2017
- Provided in-depth analysis of organization's Salesforce database, including improvements and customizations needed to promote usage.
- Cleaned all duplicative data across entire Salesforce database.
- Provided training for sales reps to increase usage and adoption of the platform.
Salesforce Administrator and Developer
eBay (via Prospance, Inc. Consulting Agency)
09.2015 - 02.2017
- Designed, developed, and built custom apps for a variety of business users, including piloting and launching custom consoles for three separate departments.
- Handled daily customer support queue and resolved errors.
- Provided support for detail-oriented data cleaning and database maintenance.
Program Assistant
ConnectEd: The California Center for College and Career
03.2012 - 08.2015
- Project Manager for organization-wide Salesforce implementation, as well as a System Administrator and member of Functional Leadership Team.
- Lead in data cleansing and management for all organizational data.
- Assisted with planning and coordinating day-to-day and special program activities.
Education
Bachelor of Arts - English Literature
Mills College
Oakland, CA09-2009
Skills
- Experience with Salesforce Sales, Service, Non-Profit, and Marketing clouds
- Salesforce administration and development
- Proficient in advanced automation techniques
- Skilled in data management using Data Loader tools
- Creation of tailored reports and dashboards
- Third-party application integration
Timeline
Senior Salesforce Administrator
WebPT
04.2025 - Current
Salesforce Administrator
Manifest MedEx
09.2019 - 11.2024
Salesforce Administrator
Reading Partners
05.2017 - 09.2019
Salesforce Administrator
Mist Systems
03.2017 - 05.2017
Salesforce Administrator and Developer
eBay (via Prospance, Inc. Consulting Agency)
09.2015 - 02.2017
Program Assistant
ConnectEd: The California Center for College and Career
03.2012 - 08.2015
Bachelor of Arts - English Literature
Mills College
Certifications and Awards
Salesforce Administrator (2023)
Salesforce Advanced Administrator (2024)
WebPT Salesforce Team Employee of the Year (2025)
Trailblazer Award Nominee (2018)