LONGYU ZHANG
Secaucus
Summary
Detail-oriented and proactive Human Resources professional with a background in recruitment, onboarding coordination, and employee support. Experienced in high-volume hiring, candidate screening, and cross-functional communication in fast-paced environments. Familiar with HR processes including onboarding, payroll coordination, and HR systems such as ADP. Strong organizational and communication skills with a passion for improving employee experience and supporting business operations.
Overview
3
3
years of professional experience
1
1
Certification
Work History
TikTok E-commerce Intern (CPT)
Sinomi Inc.
New York
09.2025 - 01.2026
- Conducted market and competitor research, informing product positioning and campaign strategies for TikTok e-commerce operations
- Collaborated with cross-functional teams (product, operations, influencer marketing) to ensure alignment on product launch timelines and effective campaign execution
- Screened and shortlisted influencers (KOLs) based on engagement metrics, audience fit, and brand alignment, enhancing talent selection and outreach efforts
- Coordinated communication between internal teams and external partners to ensure timely onboarding and campaign delivery
- Maintained internal Excel trackers for onboarding progress, influencer pipeline, and campaign performance
- Assisted HR-related tasks including onboarding coordination, document collection, and new hire communication
- Supported payroll and employee data management using ADP Workforce Now, including assisting with W-4 information verification and record updates
Human Resources Specialist
Wantong Transportation Inc.
Henan
03.2024 - 09.2024
- Collaborated with HR team to support high-volume hiring needs under tight timelines for new business expansion
- Assisted in recruitment activities by sourcing candidates, screening resumes, and coordinating interviews for driver and operations roles
- Communicated with candidates regarding job requirements, availability, and onboarding timelines to ensure smooth hiring processes
- Helped manage onboarding logistics, including document collection, orientation scheduling, and cross-department coordination
- Maintained and updated recruitment and employee tracking spreadsheets to monitor hiring progress and onboarding status
- Supported day-to-day HR operations, including onboarding coordination, employee documentation, and personnel record management
Marketing Specialist
Triippy Hair
Minneapolis
02.2023 - 02.2024
- Managed social media content and collaborated with 20+ influencers, increasing brand visibility and engagement.
- Designed targeted email communication that improved open and click-through rates.
- Conducted market and audience research to inform campaign positioning and refine product strategy.
- Performed competitor and pricing analysis to guide product decisions and optimize promotion strategies.
- Built and coordinated network of 100+ distributors, enhancing communication and ensuring product consistency.
Social Media Operator Trainee
Bakken Museum
Minneapolis
05.2022
- Supported content creation for multiple channels including LinkedIn, Instagram, TikTok, and X.
- Assisted in scheduling, posting, and drafting copy aligned with brand communication.
- Participated in training focused on audience engagement, content planning, and digital storytelling.
Education
Master of Arts - Communication and Media Study
Rutgers University
New Brunswick, NJ01-2026
Bachelor of Arts - Psychology
University of Minnesota
06-2024
Skills
- Social Media Content
- Community engagement
- Customer communication
- Audience segmentation
- Excel
- Word
- PowerPoint
- Reporting
- Documentation
- Content calendar creation
- Copywriting
- Market research
- Consumer research
- Brand messaging alignment
- Canva
- Hootsuite
- Instagram Insights
- TikTok Analytics
- Campaign coordination
- Email marketing
- Competitor analysis
- Product analysis
- Organization
- Time management
Certification
- Digital Marketing Professional, Digital Marketing Institute (DMI)
- Hootsuite Platform Certification, Hootsuite
Timeline
TikTok E-commerce Intern (CPT)
Sinomi Inc.
09.2025 - 01.2026
Human Resources Specialist
Wantong Transportation Inc.
03.2024 - 09.2024
Marketing Specialist
Triippy Hair
02.2023 - 02.2024
Social Media Operator Trainee
Bakken Museum
05.2022
Master of Arts - Communication and Media Study
Rutgers University
Bachelor of Arts - Psychology
University of Minnesota