Lorelei Davis

• Managed the cross-functional team of a $300M Mens and Kids global footwear category, with consistent growth season on season.
• Consistently exceeded margin expectations
• Translate corporate strategies into product strategies
• Create, communicate, and implement a category vision through product concepts and seasonal stories.

• Drove the Go-to-Market product maps for Mens and Kids footwear categories for global alignment.
• Provide oversight of all Mens and Kids footwear categories to maximize brand voice, business opportunities, and reduce complexity.
• Collaborate with Marketing, Licensing, Apparel, and Advanced Concepts teams for alignment against brand and seasonal objectives.
• Conducted detailed analysis of pricing architecture to uncover white space opportunities.

Sport Leisure Footwear Mens/Women's/Kids 2014-2019

Kids Footwear 2006-2014

• Create, communicate and implement a category vision through product concepts and seasonal stories.
• Possess in-depth understanding of product, costing, delivery, and pricing needs by region, channel, competition, and industry trends.
• Travel to markets, visit key accounts, and attend trade shows to ensure a strong understanding of the marketplace.