Lorelei Davis

• Develop strategic global product for the Mens & Kids Outdoor Footwear category.
• Provide clear briefing to design and development teams against category objectives.
• Possess in-depth understanding of product, costing, delivery, and pricing needs by region, channel, competition, and industry trends.
• Collaborate with Marketing, Licensing, and Advanced Concepts teams for alignment against seasonal objectives.

• Provide oversight of all Mens and Kids footwear categories to maximize business opportunities and reduce complexity.
• Conduct detailed analysis of pricing architecture to uncover white space opportunities.
• Collaborate with Marketing, Licensing, and Advanced Concepts teams for alignment against seasonal objectives.
• Developed Go-to-Market product maps for global alignment.

Sport Leisure Footwear Mens/Womens/Kids 2014-2019

Kids Footwear 2009-2014

• Develop strategic global product for the Mens, Women's, and Kids Sport Leisure category.
• Provide clear briefing to design and development teams against category objectives.
• Possess in-depth understanding of product, costing, delivery, and pricing needs by region, channel, competition, and industry trends.
• Travel to markets, visit key customers, and attend trade shows to ensure a strong understanding of the marketplace.