Loren K. Harris
Newark,DE
Summary
Dedicated professional prepared to bring extensive expertise and results-oriented approach to Specialist role. Known for effectively managing tasks and supporting organizational goals through collaborative efforts and adaptive strategies. Recognized for excellent communication and analytical skills, ensuring seamless operations and consistent outcomes.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Social Media Branding Specialist
Delaware State University
08.2023 - 08.2024
- Developed and executed social media marketing campaigns that increased engagement by 75%
- Created branding kits and content strategies to align digital presence with university branding
- Managed KPI tracking and analytics reporting to optimize digital marketing strategies
- Led partnerships with non-profit organizations, increasing community engagement by 80%
- Drafted podcast scripts and developed digital storytelling initiatives to enhance brand awareness
Academic Testing Coordinator
Kennesaw State University
07.2021 - 08.2023
- Provided strategic marketing support for outreach initiatives, increasing student engagement
- Managed student communications and records, ensuring streamlined enrollment processes
- Developed data dashboards and reports for performance tracking and optimization
Program Coordinator
Kennesaw State University
06.2022 - 09.2022
- Supervised six employees, overseeing program logistics, enrollment marketing, and community outreach
- Created and executed marketing campaigns that boosted program enrollment by 40%
- Developed content and social media strategies to enhance visibility
Athletic Marketing Assistant (Intern)
Georgia Tech University
01.2021 - 09.2021
- Developed and executed game day marketing strategies, including sponsorship activations and fan engagement
- Created digital content for athletic events and collaborated with non-profits for branding initiatives
- Assisted in event planning, marketing campaign execution, and social media engagement strategies
Graduate Assistant, Internal Operations
Bethune-Cookman University
08.2018 - 05.2020
- Managed internal communications and digital content for athletic programs
- Led branding efforts for special events, sponsorship activations, and community outreach initiatives
- Assisted in game day operations, marketing activations, and alumni engagement strategies
Education
Master of Science - Organizational Leadership
Bethune-Cookman University
Daytona Beach, FL05.2020
Bachelor of Arts - Mass Communications (Public Relations & Advertising)
Delaware State University
05.2018
Skills
- Social Media Marketing & Branding
- Content Creation
- Digital Advertising & Paid Campaigns
- Market Research & Consumer Behavior
- SEO & Google Analytics
- Community Outreach & Engagement Strategies
- Event Planning & Coordination
- Brand Partnerships & Sponsorship Activation
- Public Relations & Communications
- Marketing Strategy & Campaign Execution
- Data Analysis & KPI Tracking
- Budget Management & Forecasting
- Stakeholder & Vendor Relations
- Social media marketing
- Content strategy
Certification
- Google Ads for Beginners - Coursera
- Integrated Marketing Communications - IE Business School
- Market Research & Consumer Behavior - IE Business School
- Prompt Engineering for ChatGPT - Vanderbilt University
Skills
Social Media Marketing & Branding, Content Creation (Graphics, Video, Copywriting), Digital Advertising & Paid Campaigns, Market Research & Consumer Behavior, SEO & Google Analytics, Community Outreach & Engagement Strategies, Event Planning & Coordination, Brand Partnerships & Sponsorship Activation, Public Relations & Communications, Marketing Strategy & Campaign Execution, Data Analysis & KPI Tracking, Budget Management & Forecasting, Stakeholder & Vendor Relations
Timeline
Social Media Branding Specialist
Delaware State University
08.2023 - 08.2024
Program Coordinator
Kennesaw State University
06.2022 - 09.2022
Academic Testing Coordinator
Kennesaw State University
07.2021 - 08.2023
Athletic Marketing Assistant (Intern)
Georgia Tech University
01.2021 - 09.2021
Graduate Assistant, Internal Operations
Bethune-Cookman University
08.2018 - 05.2020
Bachelor of Arts - Mass Communications (Public Relations & Advertising)
Delaware State University
Master of Science - Organizational Leadership
Bethune-Cookman University
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