Lorena Nova
Winter Garden,Florida
Summary
Dynamic General Manager with a proven track record at Old Navy, excelling in leadership and strategic planning. Expert in driving sales growth and enhancing customer relations through innovative training programs and operational efficiencies. Skilled in P&L management, fostering team collaboration, and executing successful marketing initiatives to boost brand loyalty.
Overview
13
13
years of professional experience
Work History
General Manager
Old Navy, Gap
Orlando, FL
09.2023 - Current
- Served as District Talent Expert, training and mentoring management new hires on business acumen, standard operating procedures, and team building to ensure consistent performance and alignment across locations.
- Led District-wide loyalty and credit card performance for 13+ locations, designing and implementing strategies that consistently met or exceeded goals.
- Managed new store launches and remodel projects from concept through completion, overseeing staffing and visual merchandising execution.
- Developed and implemented strategic merchandising plans to drive product visibility and increase revenue.
- Managed team of department managers, fostering collaboration and improving staff engagement.
- Analyzed sales data to identify trends, guiding inventory management decisions for optimal stock performance.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
Experience Manager
Mars
Orlando, FL
06.2021 - 09.2023
- Developed and implemented customer engagement strategies to enhance brand loyalty.
- Analyzed consumer feedback to refine service delivery and improve satisfaction levels.
- Collaborated with cross-functional teams to optimize operational efficiency and service quality.
- Trained staff on best practices in customer experience management and conflict resolution techniques.
General Manager
Polo Ralph Lauren
Virginia Beach, VA
11.2019 - 06.2021
- Established training programs for new hires, promoting consistency in service standards across all locations.
- Streamlined operational processes, resulting in improved efficiency and reduced overhead costs.
- Cultivated relationships with vendors to negotiate favorable terms and ensure timely product delivery.
- Directed marketing initiatives aligned with brand goals, enhancing community presence and customer loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Led team to exceed sales targets, implementing motivational incentives and comprehensive training programs.
General Manager
Forever 21
Virginia Beach, VA
05.2015 - 11.2019
Visual Manager
TJX Companies
Chesapeake, VA
01.2013 - 05.2016
Education
Bachelor of Science - Marketing Management
Old Dominion University
Norfolk, VASkills
- Leadership and team building
- Problem resolution
- Operations management
- Customer relations
- Staff training/development
- P&L management
- Strategic planning
Timeline
General Manager
Old Navy, Gap
09.2023 - Current
Experience Manager
Mars
06.2021 - 09.2023
General Manager
Polo Ralph Lauren
11.2019 - 06.2021
General Manager
Forever 21
05.2015 - 11.2019
Visual Manager
TJX Companies
01.2013 - 05.2016
Bachelor of Science - Marketing Management
Old Dominion University