Lorenzo De La Cruz

Counts customer's current on-hand inventory and communicates appropriate order quantities with retailer/decision-maker.

• Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
• Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
• Leveraged data-driven insights from market research to inform decision-making during client presentations.
• Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
• Grows distribution on all brands and packages (including new items).
• Communicates price changes, post-offs, and recommends pricing strategies.
• Responsible for maintaining and growing shelf space, display space, and inventory space.
• Requests placement of point of sale (POS) materials as well as maintains existing POS Oversees product rotation in all areas of account.
• Provides assistance regarding accounting records.
• Informs retailer of relevant company policies, price changes, new packages, sales trends and other items that may assist retailer in business planning.
• Utilizes space management tools to sell in schematics and other supplier concepts, i.e. Category management.
• Contacts inactive (non-buying) accounts on monthly basis to request placement of product. Informs retailer of product quality, service and other resources available from Company.
• Keeps management informed of any competitive developments at retail.
• Participates, when necessary, in special events held in or out of our service area.
• Maintains company standards, policies, rules and regulations.
• Adheres to all ABC laws.
• Additional tasks as assigned.
• Frequent sitting, standing, walking, bending, lifting, kneeling, reaching, climbing, pushing and pulling is required.
• Firm grasping of various objects required as well as dexterity. Repetitive use of both hands and feet required.
• Frequent lifting of cases weighing up to 40 lbs. Occasional lifting of kegs weighing up 160 lbs.
• Excellent communication skills.
• Basic mathematical skills

• Built strong relationships with suppliers, other distributors, buyers and owners
• Established new accounts within territory
• Increased Gross revenue by more than 15% in new area in less than 6 months
• Responds to any and all calls in a quick manner
• An expert knowledge of the industry and all things trending
• Knowledge in merchandising, sales support and account manager position
• No matter the ask, willing to help in the most crucial moments
• Always on the top leader boards for every competition
• Very competitive but a huge team player
• Number one employee when supporting company and supplier events.

• Managed bar area, including cocktail design and menu, inventory, regulation compliance and customer relationships
• Multitasked to meet customer, business operations and server needs with minimal errors or delays
• Created list of signature beverage items to increase overall revenue and patron loyalty
• Restocked beer and liquor on regular schedule and after special events to prepare for forecasted needs
• Reduced inventory losses by creating new drink menu items to move older products
• Stocked bar with beer, wine, liquor and related supplies
• Stayed up-to-date on latest in mixology trends, bar equipment and sanitation standards.

• Handled over $5,000 worth of cash and card transactions daily with accuracy and efficiency
• Ability to lift from ground level to overhead carry and maneuver items weighing up to 50 lbs
• And more
• Handled merchandise in accordance with product handling standards
• Maintained optimal inventory levels and kept food costs in line with budget limitations
• Monitored daily checklists and side worksheets to keep bartenders and other staff members on task
• Supervised cleanliness of guest service areas before, during and after service
• Motivated team by giving constructive feedback to deliver exceptional patron experiences to all clientele
• Developed and implemented strategies to enhance team performance, improve processes and increase efficiency.

• Followed established security and safety procedures and posted orders to include enforcement of company rules, policies and regulations
• Monitored and authorized entrance and departure of employees, visitors and other persons
• Communicated with team members and building management via radio, telephones and computers
• Acted as first-responder for medical emergencies, incoming calls and code red situations prior to arrival of paramedics and law enforcement
• Maintained stamina during long periods of sitting, walking, standing or driving while remaining focused and vigilant
• Protected company assets against theft or damage by conducting frequent building and grounds patrols.

• Prepared and reviewed paperwork associated with audits, shortage control programs, apprehensions and disposition
• Conducted thorough investigations of theft-related issues with potential to impact company operations and objectives negatively
• Monitored loss prevention operations to minimize impact of shrink and identify theft and fraud
• Calculated response to detected theft attempts on basis of age and behavior of suspected perpetrator, erring on side of caution to insulate company from liability
• Monitored and supervised customer's activities in store to detect signs of attempted theft
• Implemented both individual and group training for executive and loss prevention personnel
• Assisted with internal investigations into personnel theft or fraud
• Served as team lead for safety and loss prevention operations, teaching fellow employee various methods to prevent theft.