Lori Campbell
Lake Worth
Summary
Results-driven retail operations leader with 15+ years of experience managing multi-unit stores and e-commerce channels. Proven success driving revenue growth, operational excellence, and building high-performing teams across 8+ stores and online platforms.
Overview
23
23
years of professional experience
Work History
Director of Retail Operations
The Wine Cellar Group
07.2024 - Current
- Led operations across 8 stores and e-commerce channels, integrating inventory, web fulfillment, and in-store processes for improved operational synergy.
- Drove revenue growth and margin optimization through accurate forecasting, strategic inventory planning, and effective product allocation.
- Partner with executives on strategic initiatives and operational improvements.
- Mentor store leadership teams on staff development, sales execution, and customer experience excellence.
- Conducted monthly store visits to monitor performance, enhance team capabilities, and pinpoint operational improvements.
Regional Operations, Supply Chain & Procurement Manager
The Wine Cellar Group
10.2015 - 07.2024
- Oversaw operations, procurement, and sales for 12 retail locations, ensuring alignment with strategic goals.
- Managed vendor partnerships and negotiated pricing to enhance a diverse wine portfolio of 1,000+ SKUs.
- Improved key sales metrics including online engagement, units per order, and conversion rates.
- Led talent acquisition by reviewing 5,400+ resumes and conducting 3,800+ interviews, streamlining the hiring process.
Senior Store Manager / Sales Team Lead / Recruitment Manager
The Wine Cellar Group
Boynton Beach
02.2011 - 10.2015
- Directed store operations and merchandising, optimizing team performance to align with sales goals.
- Trained and coached staff, enhancing customer experience and contributing to sales growth.
- Managed recruitment initiatives to build strong store teams and foster a positive culture.
Business Office Manager
4 Star Title & Universal First Mortgage
Boynton Beach
02.2003 - 08.2010
- Coordinated office operations, payroll processing, and financial record management to ensure accurate and timely closing.
Education
Business Management -
University of Massachusetts Amherst
Skills
- Multi-Unit & Omnichannel Retail Leadership
- E-Commerce Strategy
- Sales Strategy & Revenue Growth
- KPI Analysis & Performance Management
- Process Improvement & Operational Efficiency
- Inventory Forecasting & Allocation
- Supply Chain & Procurement
- Vendor Negotiations
- Team Leadership & Talent Development
Accomplishments
- Oversaw 8 brick-and-mortar stores + e-commerce, managing $29M+ annual revenue.
- Expanded product portfolio to 1,000+ SKUs across physical and online channels.
- Built high-performing teams: 5,400+ resume reviews, 3,800+ interviews.
- Increased online sales by 18% year-over-year while maintaining strong store performance.
- Implemented omnichannel strategies integrating store and e-commerce operations.
Timeline
Director of Retail Operations
The Wine Cellar Group
07.2024 - Current
Regional Operations, Supply Chain & Procurement Manager
The Wine Cellar Group
10.2015 - 07.2024
Senior Store Manager / Sales Team Lead / Recruitment Manager
The Wine Cellar Group
02.2011 - 10.2015
Business Office Manager
4 Star Title & Universal First Mortgage
02.2003 - 08.2010
Business Management -
University of Massachusetts Amherst