LORI CARBONE
Las Vegas,NV
Overview
19
19
years of professional experience
1
1
Certification
Work History
Associate Director of Sales
Aria Hotel & Casino
Las Vegas, NV
05.2021 - Current
- Enhanced sales team performance by implementing strategic training programs and coaching methods.
- Secured key client accounts through effective relationship-building and persuasive communication skills.
- Expanded market reach by conducting comprehensive industry research and identifying potential growth opportunities.
- Collaborated with marketing team to develop targeted campaigns, resulting in increased lead generation and conversion rates.
- Streamlined sales processes for improved efficiency, enabling faster response times to customer inquiries.
- Negotiated profitable contracts with major clients, ensuring long-term revenue growth and stability.
- Established a strong sales culture within the organization, fostering a competitive yet supportive environment for all team members.
- Developed accurate forecasting models to predict future sales trends, allowing for proactive adjustments to business strategy.
- Implemented innovative cross-selling techniques that led to higher average transaction values and increased overall profits.
- Analyzed sales data regularly to identify areas of improvement, subsequently implementing targeted action plans for continuous growth.
- Mentored junior sales representatives, contributing to their professional development and success within the company.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Collaborated with marketing teams to help sales campaigns reach target audiences.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Executive Director of Sales
Vdara Hotel & Spa
Las Vegas, NV
05.2017 - 05.2021
- Develop and mentor a team of five (5) Sales Managers and Coordinators to produce and exceed a combined yearly sales goal average of 130%
- Ensure forecasting, yield management and department budgets are maintained
- Create programs to improve room sales and to target soft and off-peak periods
- Work in conjunction with the Vice President of Hotel Sales in the preparation and implementation of the annual strategic business plan and operating goals
- Develop and execute sales strategies to achieve target convention room night, revenue, and average rate goals
- Identify new opportunities to support strategic initiatives, improve processes, reduce cost, and increase revenue
- Oversee the Human Resource responsibilities including hiring, training, coaching, and discipline.
- Increased organizational efficiency by streamlining processes and implementing new systems.
- Developed strategic partnerships with key stakeholders to expand the organization''s reach and influence.
Associate Director of Sales
The Mirage Hotel & Casino
Las Vegas, NV
01.2011 - 05.2017
- Develop and mentor a team of seven (7) Sales Managers to produce and exceed a combined yearly sales goal average of 122%
- Successfully developed marketing, concessions, and email blasts for promotions
- Developed a yearly sales action plan that concentrates on needs dates, booking better business and rate strategies
- Effectively train and develop the staff of their responsibilities to ensure that departmental standards and goals are understood and exceeded
- Monitor contracts to ensure hotel is protected from any legal or contractual issues.
- Enhanced sales team performance by implementing strategic training programs and coaching methods.
- Secured key client accounts through effective relationship-building and persuasive communication skills.
National Sales Manager
The Mirage Hotel & Casino
Las Vegas, NV
01.2006 - 01.2011
- Meet and exceeded an Individual sale goal average of 125% for the Northeast/Mid-Atlantic territory
- Negotiated room rates, concessions and food & beverage minimums to meet the overall goals of the department
- Traveled in market 6-8 times a year to attend tradeshows, customer sales calls and customer events.
- Increased sales revenue by implementing innovative marketing strategies and effective sales team management.
- Developed and maintained key relationships with clients, leading to an enhanced customer loyalty and increased repeat business.
Convention Sales Manager
The Mirage
01.2005 - 01.2006
- Responsible for the corporate convention market in the Eastern territory of the United States
- Travel in market 2-4 times a year to attend tradeshows, customer sales calls and customer events.
Education
Bachelor of Science in Hotel Administration - Hotel Management
University of Nevada Las Vegas
Las Vegas, NV05.1999
Skills
- Collaborative mindset
- Sales team training
- Sales funnel management
- Technical aptitude
- Pipeline Management
- Sales Coaching
- Territory Management
- Key account growth
- Sales Strategy Execution
- Sales process optimization
- Sales training and leadership
- Client Relationship Management
- Revenue Growth
- Revenue Forecasting
- Sales strategy development
Certification
- CMP, Certified Meeting Professional: 14 years
Accomplishments
- Successful in the promotion of fourteen (14) + direct reports
- Team achieved a combined yearly sales goal of 140% in 2015
- Team achieved a combined yearly sales goal of 144% in 2016
- Team achieved a combined yearly sales goal of 122% in 2017
- Team achieved a combined yearly sales goal of 165% in 2018
- Team achieved a combined yearly sales goal of 131% in 2019
- Achieved an individual yearly sales goal of 183% and Chairman Award in 2015
- Achieved an individual yearly sales goal of 125% and 100 Club in 2016
- Nominated for Supervisor in the spotlight in 2011
Additional Information
Memberships
- Financial and Insurance Conference Planners: 8 years
- American Society of Association Executives: 8 years
- MPI Education Committee: 2017
- MGM Resorts Contract Committee
- UNLV Mentor Program
- MGM Resorts Mentor/Mentee Program
Timeline
Associate Director of Sales
Aria Hotel & Casino
05.2021 - Current
Executive Director of Sales
Vdara Hotel & Spa
05.2017 - 05.2021
Associate Director of Sales
The Mirage Hotel & Casino
01.2011 - 05.2017
National Sales Manager
The Mirage Hotel & Casino
01.2006 - 01.2011
Convention Sales Manager
The Mirage
01.2005 - 01.2006
Bachelor of Science in Hotel Administration - Hotel Management
University of Nevada Las Vegas
- CMP, Certified Meeting Professional: 14 years