Lori Hnatov
Chatham
Summary
Knowledgeable school administrator with a proven background in senior leadership roles, driving strategic initiatives, maintaining family satisfaction, and fostering organizational growth.
Overview
2027
2027
years of professional experience
Work History
Senior Director
The Montessori Children's Academy
Chatham, NJ
2010 - Current
- Ensure the curriculum complies with the American Montessori Society's requirements and aligns with Montessori principles for children ages 2 through 6 years old.
- Direct strategic planning efforts to improve operational efficiency across three campuses.
- Oversee budget management processes to ensure financial sustainability and resource allocation.
- Foster a work culture of collaboration and inclusion to increase morale and reduce turnover.
- Mentor and support Head Teachers and Assistant Teachers in implementing best practices for student engagement and learning.
- Ensure compliance with Department of Children and Families Office of Licensing and the New Jersey Department of Health.
- Conduct all in-person and virtual tours for all prospective families and follow through to enrollment.
- Represent and promote the school at local events.
- Plan and oversee the Summer Camp program for the past fifteen years.
Senior Account Executive
Vision Creative Group
Cedar Knolls, NJ
01.2005 - 2010
- Manage day-to-day relationships for approximately 8 clients including Merck, Nice-Pak Products, Viterion Telehealthcare, Taiki USA and The Cortiva Institute. This includes handling all the creative and media needs, acting as a liaison between the client and the Vision creative team.
- Handle all aspects of billing with the client base, including monitoring costs against client budgets.
- Work with all departments within the organization to ensure the client receives the best service and creative output.
- Work with the in-house teams to establish client budgets, allocate appropriate resources and maintain agency profitability goals. Work with the president to ensure client compensation is fair and profitable.
- Provide copywriting and copyediting for client base.
- Effectively analyze current business and identify areas of potential growth/increased efficiency.
Executive Vice-President, Group Head
Spier NY
New York, NY
01.2000 - 01.2005
- Lead and supervised Account Services team. Responsible for eight book publishing clients with total gross annual billings of $8.5M.
- Handled all print, broadcast, online, outdoor advertising and promotional needs of the client base.
- Provided high quality service to the client while continually earning client respect and trust. This included developing clearly focused, incisive, and fresh creative strategies as well as a keen strategic insight into the business.
- Managed day-to-day relationship with media buying service (RJ Palmer) and fostered positive relationships with media contacts.
- Managed the group according to the philosophy that it is the combined strengths of all departments within the agency rather than those of specific individuals. Cultivate positive and effective working relationships with all departments including creative, production, broadcast and finance.
Vice President, Director of Sales & Marketing
Golden Books
New York, NY
01.1996 - 01.2000
- Developed and implemented all sales, marketing, advertising, and publicity strategies for start-up division of Golden Books. Published an average of 18 - 30 titles per year amounting to sales of approximately $6.5M annually. Focus of publishing program was primarily non-fiction books pertaining to all realms of the family.
- Created and managed annual advertising and marketing budget of $600K. Reported to and worked closely with President/Publisher in new title acquisitions, profit and loss statements, inventory control and production issues.
- Independently planned and launched a sales and warehouse agreement with major distribution publisher resulting in a broader distribution of sales. Solely responsible for monitoring and growing the relationship with distributor via daily sales forecasting, weekly reprint calls, and in-store marketing campaigns. Continual interaction with the trade sales force, mass merchandise team, and special markets group.
National Accounts Manager
William Morrow & Co.
New York, NY
01.1995 - 01.1996
- Sales and marketing representation of 150+ adult and juvenile titles per year to top retailers and wholesalers such as Barnes & Noble, Waldenbooks, Borders, Inc., Ingram Book Co., Baker & Taylor Books, Advanced Marketing Services and Bookazine.
- Major responsibilities included monthly sales calls, execution of all cooperative advertising, direct interaction with Morrow's marketing and publicity departments, and sales expertise utilized for potential new title acquisitions. Reported to Vice-President of Sales.
National Accounts Representative
Publishers Group West
New York, NY
01.1993 - 01.1995
- Sales and marketing representation of 1,500+ titles per year to Barnes & Noble, Waldenbooks, Electronics Boutique, and Baker & Taylor.
- Major responsibilities included: monthly sales calls, liaison between 200 publishers and national accounts, planned and coordinated advertising/promotions, and maintained/analyzed weekly and monthly national account reports. Reported to Vice-President of Sales.
Buyer
Baker & Taylor Books
Bridgewater, NJ
01.1989 - 01.1993
- Purchasing responsibility for 125+ trade, computer and juvenile publishers with annual sales up to $30M.
- Acquired new titles, allocated inventory, analyzed and negotiated for improved purchasing terms.
- Coordinated new computer book advertising vehicle requiring monthly solicitation of title information and space advertising.
Education
Bachelor of Arts Degree - English
Lafayette College
Easton, PASkills
- Team-oriented leadership
- Workplace culture enhancement
- Strong verbal and written communication
- Policy formulation
- Team development
Timeline
Senior Account Executive
Vision Creative Group
01.2005 - 2010
Executive Vice-President, Group Head
Spier NY
01.2000 - 01.2005
Vice President, Director of Sales & Marketing
Golden Books
01.1996 - 01.2000
National Accounts Manager
William Morrow & Co.
01.1995 - 01.1996
National Accounts Representative
Publishers Group West
01.1993 - 01.1995
Buyer
Baker & Taylor Books
01.1989 - 01.1993
Senior Director
The Montessori Children's Academy
2010 - Current
Bachelor of Arts Degree - English
Lafayette College