Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Affiliations
References
Timeline
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Lorie Ghobriel, MSHP

Dallas

Summary

Dynamic Senior Therapeutic Area Specialist with Bristol Myers Squibb, excelling in cardiac rare disease sales and hospital education. A proven leader, I achieved 156% of sales goals for 2024 and launched six products, showcasing strong data analysis and cross-functional collaboration skills. Respected for professionalism and strategic account management, driving impactful results in the cardiovascular sector.

Overview

28
28
years of professional experience
1
1
Certification

Work History

Senior Therapeutic Area Specialist- Rare Disease

Bristol Myers Squibb
Dallas
12.2003 - Current
  • Experienced Senior Business Manager with a demonstrated history of success working in the pharmaceutical industry, with the most recent emphasis on rare diseases in cardiology. Ranked 32/431 and was 156% of sales goals selling Camyzos and Eliquis as Q3 2024, 4x Winner's Circle Award winner, Sales Leadership Society 2013-2023
  • Skilled in rare disease sales, with a high concentration on large teaching facilities/accounts, including UT Southwestern, Baylor Heart & Vascular Hospital Dallas, Waxahachie, Irving, Methodist Cardiovascular Dallas, and community cardiac clinics in the greater Dallas area.
  • Risk Evaluation & Mitigaion Strategy (REMS) champion
  • Served on the National Mava FIT team for Obstructive Hypertrophic Cardiomyopathy, reporting to the Region Business Manager and VP of Sales for the Cardiovascular Division, in 2022 and 2023.
  • Hospital and community clinic educator with an emphasis on providing product and disease education to the Center of Excellence in HCM facilities, cardiologists, directors (including fellowship), internal medicine, pharmacists, and sonographers (echo).
  • Strong business IQ, with the ability to analyze and make adjustments to business strategy in order to drive sales, while using SMART goals and data analysis from the Onelook data platform.
  • Collaborated with cross-functional teams within the organization to develop innovative solutions for customers' needs by serving as a member of the PRO-BMS FIT Team.
  • ACC (American College of Cardiology) trained in OHCM and certified Afib specialist by ACC in 2013.
  • District Sales Trainer: 2012, 2013, 2016, 2017, 2020, 2021, and 2022.
  • Won formulary win for Eliquis at Baylor Scott & White Health System, Zale Lipshy, & Clements Hospital 2013, 2014 post launch
  • Launched 6 new products, including most recently Camzyos 2022 and Eliquis 2013
  • Handpicked by the VP of Cardiovascular to represent the Heartland Region as a member of the Sales Leadership Society from 2013 to 2023.

Territory Business Manager

Bristol Myers Squibb
San Antonio
04.1999 - 11.2003
  • Community Sales Representative focusing on primary care providers.
  • 1999 Rookie of the Year (Neuroscience, Infectious Disease, and Dermatology Division),first-time Pinnacle trip award winner, ranked 3/330 nationally.
  • Selected to be in the Management Candidate Program for young aspiring managers 2000 to 2005.
  • District Sales trainer 2002
  • Earned Achievement and Excellence awards for NID in 1999, 2000, and 2001.
  • District champions sward for 2000, 2001
  • Products sold: Pravachol, Glucovance, Glcophage XR, Metaglip,Avandia Monopril, Serzone, Buspar, Tequin, Cefzil, Dovonex & Ultravate
  • Served as trainer at the home office for educating new hires for Pravachol.

Regional Business Manager

Eldacare DBA Parkinson Outreach Program
Fort Lauderdale
01.1997 - 03.1999
  • Successfully opened and served as Administrator and Director of Operations for three clinical sites (rehab clinic for Parkinson's patients) in Texas, including San Antonio, Austin, and Lubbock offices.
  • Recruited and hired all staff, which included PT, OT, Speech, Medical Director, and various support staff.
  • Responsibilities included training, community education, quality assurance, maintaining the COO requirements of the clinic, and compliance with Medicare while driving profitability.
  • Reported to the Area Manager and VP of Operations.

Education

Master of Science - Healthcare/ Hospital Administration

Texas State University
San Marcos, TX
05-1998

Bachelor of Arts - Pre-Med Psychology/ Neuroscience

Baylor University
Waco, TX
12-1994

Skills

  • Rare disease sales
  • Hospital education
  • Cross-functional collaboration
  • Data analysis
  • Risk evaluation
  • Product launch
  • Account management
  • Team leadership
  • Public speaking
  • Customer segmentation
  • Competitive intelligence
  • Regional expertise
  • Brand awareness
  • Industry trends
  • Highly professional
  • Territory management

Certification

Atrial Fibrillation Certified by ACC 2013

Accomplishments

  • 4 x Winner's Circle Award winner Bristol Myers Squibb 1999, 2003, 2013, 2014, ranked #5 in Region to WIN for 2024
  • Rookie of the Year, NID Texoma Region, Bristol Myers Squibb 1999
  • One Voice/ One Team Alliance Winner for Heartland Region 2022, BMS
  • Excellence in Execution, Cardiovascular Heartland Region 2023, BMS
  • Heartland Region STAR award 2022
  • Gold Market Leader's club 2015, BMS
  • Selling with Heart Award 2005, BMS

Affiliations

  • Baylor Scott & White Dallas Foundation-Committee Member Celebrating Women: 2020- current
  • American College of Healthcare Executives, Associate 1997 to current
  • Secretary American Parkinson's Disease Association- San Antonio chapter: 1997-1999
  • National Charity League member and multiple committee chair: 2019 to current
  • Young Men's Service League, Vice President Philanthropy: 2017-2021

References

References available upon request.

Timeline

Senior Therapeutic Area Specialist- Rare Disease

Bristol Myers Squibb
12.2003 - Current

Territory Business Manager

Bristol Myers Squibb
04.1999 - 11.2003

Regional Business Manager

Eldacare DBA Parkinson Outreach Program
01.1997 - 03.1999

Master of Science - Healthcare/ Hospital Administration

Texas State University

Bachelor of Arts - Pre-Med Psychology/ Neuroscience

Baylor University

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Lorie Ghobriel, MSHP