Lorina Zhang
Tempe,AZ
Summary
Demonstrated success in handling the full product development lifecycle with an efficiency-driven approach. Record of improving product diversity and innovating unique designs and approaches in E-commerce Accomplishments include developing more than 700 new products and streamlining production costs through with an analytical approach and knowledge of manufacturing processes. Familiar with research and development, marketing and customer service standards.
Overview
4
4
years of professional experience
Work History
Product Manager
Starmerx Internationa
Tempe , AZ
2022.02 - Current
- Fleshed out product brand identities by identifying markets and specialized updates.
- Collaborated with manufacturers, operations leaders and sales teammates to ascertain production details.
- Devised brand and product strategies to drive client satisfaction.
- Assessed competitors products and designs to compare projects.
- Reviewed products and updates for company quality standards compliance.
- Worked closely with sales, operations and manufacturers to deliver quality seasonal Toy production.
- Recruited designers and led weekly designer seminars weekly designer seminars.
Assistant Product Manager
JOYIN INC
Tempe , AZ
2020.12 - 2022.01
- Carry out marketing research of products, analyze business data and identify trends.
- Form product concepts based on marketing research results. Work with designers to create most exciting products that meet market needs.
- Communicate with foreign manufacturers on product designs and prototypes to ensure great quality.
- Cooperate with creative production team to prepare marketing materials such as photos, videos, and e-commerce listing descriptions.
- Manage product information online to ensure accuracy.
- Analyze and control costs including manufacturing cost, marketing cost, and operation cost.
- Coordinate with Marketing and Sales Team to boost profit for each produ
- Distinguished product issues and gathered information on customer experiences.
- Approved final photography and marketing materials for each product.
- Manage and optimize PPC campaigns to achieve margin goal and to control ACOS
- Developed and managing 749 active asins include Halloween décor, Christmas toy, Summer water game and Valentine favors.
- Generated over $ 3.56M in overall sales.
- Created and managing over 400 Amazon PPC campaigns, optimizing and enhancing campaigns based on current trend data.
Medical Interpreter
LanguageLine Solution
Remote , CA
2020.05 - 2020.12
- Respond to video and audio interpreting sessions promptly and conduct interpretation in friendly and professional manner.
- Deliver interpretation services via video and expediently type data on company-provided device, such as laptop, in order to perform essential functions of job.
- Render correct concepts and meanings according to conventions of established interpretation protocol, avoiding omissions or additions.
- Speak clearly in both languages using proper pronunciation, enunciation and polite expressions.
- Remain calm during video and audio interpreting sessions in event that one of primary speakers is incoherent or upset, especially in emergency situations such as 911 calls.
- Understand protocol and terminology for various industries including, but not limited to, Medical, Insurance, Finance and Law.
- Demonstrate commitment to cultural sensitivity and working in diverse environment.
Executive Recruiter
Cost-Killer Human Resource
Shanghai , China
2018.02 - 2020.01
- Full-cycle recruiting from initial contact to offer signatures for management positions(80%) and technical(20%) positions.
- Hands on Recruitment through LinkedIn Recruiter, Internet Job Boards, Employee Referrals, Applicants, Boolean Searches and COLD CALLS.
- Contingency recruiting for 3-6 companies (Yili Industrial Group, Mars Food China, Nielsen Market Research, etc.) at any given time (with 10-25 open positions handled monthly).
- Successfully placed 11, highly-skilled, senior management candidates for throughout Greater China.
Education
MBA - Business Administration
Southwestern College
Winfield, KS07.2018
Master of Arts - Sociology And Cultural Anthropology
Anhui Unversity
P.R.CHINA06.2014
Skills
- Amazon Seller Central Experience, 1 year.
- PPC and Amazon SEO optimization, 1 year.
- Helium 10, Keepa, Rev seller, 2 year.
- Generate product listing via Flat File feed, 2 year.
- Detail page planning and optimization, 1 year.
- Familiar with Excel.
- Basic understanding of graphic design and experience with Photoshop or Adobe Illustrator.
- Multitasking and ability to shift priorities in fast-paced environment.
- Strong interpersonal abilities and project management skills.
- Strong ability to meet tight deadlines and provide regular progress reports.
- Others: Slack. Google suite, Microsoft 365,
Timeline
Product Manager
Starmerx Internationa
2022.02 - Current
Assistant Product Manager
JOYIN INC
2020.12 - 2022.01
Medical Interpreter
LanguageLine Solution
2020.05 - 2020.12
Executive Recruiter
Cost-Killer Human Resource
2018.02 - 2020.01
MBA - Business Administration
Southwestern College
Master of Arts - Sociology And Cultural Anthropology
Anhui Unversity
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