LORRAINE HERNANDEZ
Pembroke Pines
Summary
VP of Sales skilled in building relationships, negotiating and closing sales. Seeking a position in Food Manufacturing and/or Distribution. Enthusiastic with expertise in revenue streams, sales and marketing. Talented professional who effectively multi-tasks and balances customer needs with company demands. Efficiently builds loyalty and long-term relations with customers while consistently reaching sales targets.
Overview
23
23
years of professional experience
Work History
VP of Sales
Chefler Foods
10.2017 - 01.2024
- Work closely with Management to identify new business opportunities.
- Provide pricing daily to salespeople and customers and assist other salespeople in growing the market share.
- Monitor marketing programs and customer contracts.
- Participate in food trade shows to promote product line.
National Account Director
Stratas Foods / Supreme Oil Company
02.2007 - 08.2017
- National, Retail and Distributor accounts such as Checker's Restaurants, Captain D's, Dollar General, Save-A-Lot, Cheney Brothers, Sysco.
- Manage a portfolio of over 100 accounts which generate $50 million in sales.
- Monitor market conditions, product innovations and competitor activity.
Reginal Sales Manager
ADM / Sunlight Foods
03.2001 - 01.2007
- Sales territory growth from $6.6 million to $22 million.
- Interact daily with existing customers to build strong relationships and increase buying volume.
- Assist customer service to ensure order placement, follow-thru and timely delivery of product.
Education
Bachelor of Science - Business Management
Barry University
Miami, FL1990
Skills
- National account management
- Proven sales track record
- Self-motivated
- Team leadership
- Excellent communication skills
- Detail and goal oriented
- Outstanding follow-thru
- Strong organizational skills
- Customer relations
- Spanish speaking
- Customer relations
- Spanish speaking
Timeline
VP of Sales
Chefler Foods
10.2017 - 01.2024
National Account Director
Stratas Foods / Supreme Oil Company
02.2007 - 08.2017
Reginal Sales Manager
ADM / Sunlight Foods
03.2001 - 01.2007
Bachelor of Science - Business Management
Barry University
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