Lou Catellier
Mooresville,IN
Summary
Results-oriented Sales Director with over 33 years in the heating industry. Expert in strategic planning and market analysis, delivering effective promotional campaigns that drive revenue growth and improve customer satisfaction. Developed and executed sales strategies that expanded customer bases and increased profitability, currently managing a $30 million territory and contributing to the creation of an AI CRM.
Overview
16
16
years of professional experience
Work History
Director of Commercial Sales
Johnstone Supply
Indianapolis, Indiana
02.2021 - Current
- Developed strategic sales plans to meet customer needs and drive growth.
- Developed and implemented strategies for expanding customer base.
- Analyzed market trends to identify new business opportunities and improve sales strategies.
- Led sales team in executing promotional campaigns and product launches.
- Implemented packaged sale programs for various products to increase profits.
- Collaborated with suppliers to ensure competitive pricing and product availability.
- Trained and mentored junior sales staff to enhance their skills and performance.
- Utilized CRM systems to track sales activities and customer interactions effectively.
- Maintained effective customer communications and built strong customer relationships.
- Conducted regular meetings with clients to maintain relationships and gather feedback.
HVAC Sales Manager
WinSupply
Indianapolis, Indiana
11.2013 - 02.2021
- Managed sales team to drive revenue growth and customer satisfaction.
- Developed and implemented strategic sales plans for diverse product lines.
- Established strong relationships with key clients to foster long-term partnerships.
- Analyzed market trends to identify new business opportunities for expansion.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
- Trained and mentored new sales representatives on company policies and procedures.
- Conducted regular performance evaluations to improve team effectiveness and engagement.
- Oversaw inventory management processes to ensure product availability for customers.
Territory Sales Manager
Indiana Supply
Indianapolis, Indiana
11.2010 - 12.2013
- Developed and maintained strong relationships with key accounts across the territory.
- Executed sales strategies to enhance product visibility and customer engagement.
- Conducted market research to identify new opportunities and trends in the industry.
- Collaborated with cross-functional teams to align sales initiatives and customer needs.
- Analyzed sales data to refine tactics and improve overall performance in the territory.
Education
Finance
Ball State University
Muncie, INSkills
- Strategic sales planning
- Sales forecasting
- Revenue forecasting
- Market analysis
- Product line management
- Corporate account management
- Supply chain optimization
- CRM proficiency AI
- Employee training
- Team building
- CRM proficiency AI
Timeline
Director of Commercial Sales
Johnstone Supply
02.2021 - Current
HVAC Sales Manager
WinSupply
11.2013 - 02.2021
Territory Sales Manager
Indiana Supply
11.2010 - 12.2013
Finance
Ball State University