Louis Garcia
New York,NY
Summary
New York-based marketing, partnerships, and experiential professional with 5+ years of experience building culturally relevant campaigns, live events, brand collaborations, and community-driven experiences. Proven ability to translate creative concepts into revenue-generating activations, manage cross-functional teams/vendors, develop strategic partnerships, and execute programming for audiences of 500+. Experience spans hospitality-adjacent events, consumer brands, music, nightlife, retail, content, and emerging talent, including Completed Campaigns, activations, or collaborations involving Adidas, Hanes, Carolina Herrera, Complex, AudioMack, Happy Dad, Bowery Showroom, 7th Street Burger, major-label teams, and PR partners. Live and content experiences have involved Wiz Khalifa, Ice Spice, Lola Brooke, Sexyy Red, Veeze, Cash Cobain, Luh Tyler, and A$AP Mob affiliates.
Overview
2
2
Languages
2027
2027
years of professional experience
Work History
Brand Strategist & Creative Lead
Drop The Heat
New York, New York
2021 - Current
- Led marketing strategy, partnerships, and creative execution for New York culture and media platform, driving engagement through live events, branded content, artist programming, and community initiatives.
- Generated $20K-$100K+ in revenue through sponsorships, ticketed events, merchandise, media partnerships, and integrated brand activations.
- Produced and marketed events at SOB's, Baby's All Right, HK Hall, and Bowery Showroom, including experiences drawing 500+ attendees.
- Produced and marketed events at SOB's, Baby's All Right, HK Hall, and Bowery Showroom, including experiences drawing 500+ attendees.
- Directed campaign calendars, content shoots, promotional assets, talent coordination, vendors, budgets, timelines, and on-site execution across multiple stakeholders.
Business Strategist & Event Producer
Independent Collaborations
New York, New York
2021 - Current
- Co-produced events generating $10K+ in ticket and merchandise revenue and developed partnerships that increased audience reach and commercial performance.
- Produced and promoted cultural activations with Bowery Showroom, No Jumper, Happy Dad, and 7th Street Burger, enhancing brand visibility and engagement through live experiences.
- Supported venue outreach, partner relations, guest experience, talent coordination, content capture, and on-site event operations.
Creative Consultant
Organic Garmetz - Global
New York, New York
2020 - Current
- Curated retail launches, product narratives, experiential pop-ups, and brand collaborations, generating $20K-$75K in sales.
- Designed and executed immersive physical brand environments for pop-ups in Toronto, Atlanta, and Los Angeles.
- Developed creative strategies for brand positioning and market engagement.
- Coordinated quality control and retail readiness for limited-run collections, ensuring alignment of creative details across production and activation teams.
Campaign Coordinator
Starclub LLC
New York, New York
2022 - 2024
- Executed lifestyle and fashion campaigns for Hanes, Carolina Herrera, and music/culture partners.
- Coordinated shoots, schedules, creative logistics, and stakeholder communication to keep campaigns aligned and execution-ready.
Education
Bachelor of Arts - Communications
University At Albany
Albany, NY05-2022
Skills
- Experiential Marketing
- Event production
- Sponsorship management
- Strategic Partnerships
- Community marketing
- Integrated Campaigns
- Creative direction
- Cross-functional leadership
- Revenue Growth
- Budget management
- Talent relations
- Cultural marketing
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Timeline
Brand Strategist & Creative Lead
Drop The Heat
2021 - Current
Business Strategist & Event Producer
Independent Collaborations
2021 - Current
Creative Consultant
Organic Garmetz - Global
2020 - Current
Campaign Coordinator
Starclub LLC
2022 - 2024
Bachelor of Arts - Communications
University At Albany