LOUIS M. ESPINAR
San Antonio,TX
Summary
Homebuilding and Sales Executive with 25+ years of experience looking for an opportunity with Homebuilder that can utilize my experience in all facets of the Homebuilding business that include specialized strengths in Sales and Marketing, Overall Operations, Land Positioning, Mortgage Process, Real Estate, Licensed Texas Real Estate Broker, Production, Budgets, Warranty, Customer Satisfaction, Mortgage Financing, Interim Construction Financing, Financial Review. Leader that compels action in order to meet objectives. Ability to manage specialized executives in order to drive the business by empowering each manager, and holding them accountable to their goals and objectives, in order to meet overall company objectives.
Overview
31
31
years of professional experience
Work History
Broker/Owner
Conexion Resource Group, LLC
01.2013 - Current
- Texas Real Estate Broker and Home Building Consultant
- Our team assists in locating and identifying Build Projects for several local home builders
- We provide consulting services that include Land and lot development, product design and pricing strategies, development of construction budgets, interim lending opportunities, and develop and implement sales and marketing strategies, Sales Critical Path Sales training, all in order to maximize opportunities.
Executive Vice President
Everview Homes
11.2020 - 02.2021
- EVP – Leadership role that is responsible for all facets of the Homebuilding operations
- Developed, drove, and executed strategic plans and objectives of company sales & marketing, starts, construction, design center, mortgage, closing goals, customer satisfaction index, profitability objectives, and identified and recruited personnel in order to expand and grow company operations
- Established and executed daily and weekly disciplines including community Team concept that is in charge of all subdivision goals and managed at community level
- Developed all roles and responsibilities for all employees in order to maximize performance of job description and help staff grow
- Identified future Land deal and structure terms in order for company to grow in the production home product, and continue to perform with the BOYL and custom home market in Hill Country
- Leadership role in developing Purchasing and warranty departments through standardization of floorplans, establish bid process and converted to PO System, established Construction schedules and managed the construction operation, Established warranty department and process in order to be responsive, open claims, schedule repairs, and signed homeowner off as satisfied, on all warranty claims
- Overall management of monthly, quarterly, and annual P&L Financial, Construction draws, Bank Relationships, outsourced Development relationships, and the company owned development projects.
Executive Vice President/President
Rialto Homes, LP
San Antonio, TX
01.2006 - 01.2013
- Duties included all facets of home building, land acquisition, and growth of Operation
- Initiated startup of San Antonio Company
- Responsible for executive management team, construction team, sales and marketing team
- Worked with ownership Group in establishing and managing overall Performance and growth of Company
- Built new homes from 350k to 750k in and around the San Antonio area
- Oversaw all marketing activities and traffic drivers of all communities.
Division President
Obra Homes
San Antonio, TX
01.2004 - 01.2006
- Responsible for home building operations and overall performance of housing Operations, profit margins, construction budgets, established warranty department, Even flow production starts and interim construction loans, Mortgage process with Mortgage company, and overall profitability of division in San Antonio resulting in 350 closings per year
- Modified executive management team, construction department, sales department, and Marketing department with a strong and experienced team of professionals to perform At the highest level to increase sales
- Built Brand and established product line to compete in San Antonio first-time buyer market
- Managed marketing team with strategies to increase traffic in all communities
- Reduced direct construction costs and variance purchase orders to an acceptable level That increased profits in less than one year
- Managed land acquisition and development to keep division in future lots in order to Meet required business plans
- Assisted with Obra Homes ownership group in the purchase of the San Antonio Division to Sivage Homes
- Accountable for all profit and loss of financial statements.
VP Sales and Marketing
Beazer Homes
Dallas, TX
01.2003 - 01.2004
- Responsible for all sales and marketing efforts for the Dallas/Fort Worth division (Including 12 active and 4 close-out communities)
- Managed over 20 sales counselors and 2 marketing managers
- Reported directly to the Division President
- Facilitated a 40 percent increase in closings for 2003
- Developed strong sales and marketing team to increase traffic and sales in order to build backlog
- Assisted Division President in vital land acquisitions to move division into increased Land positions
- Developed system of Market Studies in order to keep Pricing and Product strategies to Meet sales and backlog Objectives.
Vice President of Sales
Rayco / KB Homes
San Antonio & Dallas, TX
01.2000 - 01.2003
- Promoted to Vice President of Sales in Dallas Division after establishing an Excellent record of performance as Regional Sales Manager
- Reported to the Division President as part of Executive Team
- Oversaw the divisional sales and marketing staff, including 3 Regional Sales Managers, and 50+ sales people, and their daily operations of sales, loans, starts, and closings
- Directly involved in land acquisition strategies
- Increased Customer Satisfaction Scores in Dallas/FW markets where scores were very depressed
- Cross Trained with Company in all facets of the business to be developed into EVP position
- During tenure, the DFW division grew 25 percent per year (850 closings in 1999 to 1405 closings in 2002).
Regional Sales Manager
Rayco / KB Homes
San Antonio & Dallas, TX
01.1998 - 01.2000
- Managed 35+ sales counselors in sales, starts, closings
- Developed marketing plans per community based on research and competitive Studies, and implemented through sales force
- Maintained monthly competitive studies and research to contribute to Pricing And product strategies for future land positions of division
- Responsible for Recruiting, hiring, and managing sales force
- Region contributed 700+ closings per year
- Responsible for driving business through sales force to meet sales, closing, and CSI goals
- Worked closely with community team concept to manage at community level.
New Home Sales Counselor
Rayco / KB Homes
San Antonio & Dallas, TX
01.1994 - 01.1998
- Consistent Top 10 sales counselor among 50+ sales people
- Consistently Sold and closed 60+ plus homes per year
- Consistent 90+ % CSI scorings
- Coordinated the sales, mortgage, starts, and closing process
- Developed great realtor relations to increase sales and brand name
- Consistent performance of top sales and ownership of processes got recognition and Promoted to regional sales manager.
Education
Bachelor of Business Administration- Finance -
Southwest State University
Real Estate Broker
Texas Real Estate Commission
Austin, TXSkills
- Marketing Strategies
- Financial Analysis
- Market Trend Expertise
- Relationship Management
- Sales Technique Development
- Trustworthiness
- Business Growth
- Meeting Leadership
- Behavior Management
- Sales strategy development
- Market dynamics
- Market Trends Analysis
- Critical Thinking
- Price Analysis
- Market Analysis
- Contract Negotiation
- Strategic Planning
- Sales closing
- Problem-solving abilities
- Reliability
- Coaching and Mentoring
- Team Leadership
- Goal Setting
- Adaptability and Flexibility
- Analytical Thinking
- Active Listening
- Client Relations
Timeline
Executive Vice President
Everview Homes
11.2020 - 02.2021
Broker/Owner
Conexion Resource Group, LLC
01.2013 - Current
Executive Vice President/President
Rialto Homes, LP
01.2006 - 01.2013
Division President
Obra Homes
01.2004 - 01.2006
VP Sales and Marketing
Beazer Homes
01.2003 - 01.2004
Vice President of Sales
Rayco / KB Homes
01.2000 - 01.2003
Regional Sales Manager
Rayco / KB Homes
01.1998 - 01.2000
New Home Sales Counselor
Rayco / KB Homes
01.1994 - 01.1998
Bachelor of Business Administration- Finance -
Southwest State University
Real Estate Broker
Texas Real Estate Commission
References
Furnished upon request
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