Lucas Ballard
Baltimore,Maryland
Summary
Detail and result-driven Media Professional with experience leading teams and developing strategies to engage target audiences. I am currently seeking to maintain a full-time position that offers professional challenges utilizing marketing, video, and other media related skills.
Overview
7
7
years of professional experience
Work History
Desk Associate
Planet Fitness
08.2023 - Current
- Overseeing fast-paced front desk operations and guests' needs at busy facility.
- Managing multiple tasks simultaneously, prioritizing workload for optimal results and efficiency.
- Answering phones and assisted callers with inquiries.
- Greeting guests at front desk and engaged in pleasant conversations while managing check-in process.
- Answering questions as well as addressing, resolving, or escalating issues to management personnel to satisfy customers.
- Part-Time Position
Chess Instructor
Magnus Chess Academy
08.2023 - Current
- Training students in proper chess etiquette, fostering positive sportsmanship and fair play.
- Enhancing students'' strategic thinking by teaching advanced chess techniques and tactics.
- Coordinating with fellow instructors to share best practices, resources, and lesson plan ideas for a well-rounded chess education program.
- Assessing individual strengths and weaknesses among students to better tailor future lessons and support their growth.
- Part-Time Position
Creative Director
Male Student Success Initiative- CCBC
08.2021 - Current
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition
- Managing workloads of production staff to optimize productivity and timeliness of task completion.
- Developing artistic visual products while working within defined technical constraints.
- Directing photo shoots for print and digital media, reviewing each element to ensure client standards and expectations.
- Contractor Position
Freelance Photographer
Freelance
08.2016 - Current
- Photographed high-quality images for various print and digital projects.
- Shooting, editing, toning, captioning, and uploading photographs for publications and other businesses.
- Scheduling and booking locations for photo shoots, working collaboratively with clients and contacts.
- Digitally editing photos to enhance appearance.
- Streamlining photo editing process, increasing efficiency and reducing turnaround time for clients.
- Photographed a wide variety of events and personal projects including weddings, galas, headshots, brand shoots, product shoots, and photo advertisements
Canvassing Manager
Wes Moore Administration
06.2022 - 11.2022
- Improved canvassing efficiency by developing and implementing strategic plans for assigned territories.
- Maintained a motivated team environment through regular feedback sessions, recognition, and support for individual growth opportunities.
- Assessed team performance regularly, identifying areas for improvement and implementing necessary changes to increase effectiveness.
- Optimized route planning for efficient coverage of assigned areas while minimizing travel time between locations.
Multimedia Journalist
The AFRO-American Newspapers
06.2019 - 11.2021
- Created multimedia packages, including written articles, photographs, and videos, offering comprehensive coverage of important events.
- Adapted reporting style for multiple formats including print, digital, broadcast, podcasts, or live-streams as needed for maximum impact.
- Developed relationships with sources and contacts to gain additional insight.
- Researched and analyzed newsworthy events, trends and issues.
- Collaborated with editors and other staff members to refine story angles and content.
Multimedia Journalist
The Baltimore Times
10.2018 - 04.2020
- Continuously honed technical skills through regular training sessions and workshops in multimedia journalism techniques.
- Covered breaking news events quickly and accurately under challenging conditions while adhering to tight deadlines.
- Pitched stories to editorial staff in content areas of news, popular culture and human interest pieces.
- Internship Position
Education
Bachelor of Arts - Mass Communications
York College of Pennsylvania
York, PA05.2020
Skills
- Digital Marketing
- Social Media
- Media Plans
- Marketing
- Team Collaboration
- SEO Optimization
- Community Engagement
- Video Production
Timeline
Desk Associate
Planet Fitness
08.2023 - Current
Chess Instructor
Magnus Chess Academy
08.2023 - Current
Canvassing Manager
Wes Moore Administration
06.2022 - 11.2022
Creative Director
Male Student Success Initiative- CCBC
08.2021 - Current
Multimedia Journalist
The AFRO-American Newspapers
06.2019 - 11.2021
Multimedia Journalist
The Baltimore Times
10.2018 - 04.2020
Freelance Photographer
Freelance
08.2016 - Current
Bachelor of Arts - Mass Communications
York College of Pennsylvania
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