Lucas McCulley
Morgantown
Summary
Creative and detail-oriented Advertising & Public Relations student at West Virginia University with a minor in Photography. Passionate about building brands through strategic storytelling, digital content, and audience engagement. Experienced in social media content creation, and campaign development.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Video Staff
The Daily Athenaeum
01.2026 - Current
- Create and edit multimedia content for digital platforms
- Develop social media videos aligned with brand voice
- Collaborate with editorial teams on content
First Generation Ambassador
West Virginia University
09.2025 - Current
- Mentor students through communication and support
- Promote campus programs and events
- Assist with outreach efforts
Meat Clerk
Kroger
05.2024 - Current
- Provide customer service and product guidance
- Support team sales goals
- Manage inventory and maintain quality standards
Education
B.S. - Advertising & Public Relations
West Virginia University
05-2027
Skills
- Advertising & PR: Campaign Development, Brand Strategy, Audience Targeting, Copywriting
- Digital Marketing: Social Media Management, Content Creation
- Professional: Communication, Leadership, Collaboration
- Customer service expertise
- Leadership qualities
- Schedule coordination
Certification
- Digital Marketing Track (Parts 1 & 2)
- Hootsuite Platform Training
Timeline
Video Staff
The Daily Athenaeum
01.2026 - Current
First Generation Ambassador
West Virginia University
09.2025 - Current
Meat Clerk
Kroger
05.2024 - Current
B.S. - Advertising & Public Relations
West Virginia University