Lucia Perez
New York,NY
Summary
Results-oriented and goal-driven Business Development expert with over 15 years of progressive experience in the Automotive industry. Possessing exceptional business acumen, strong administrative skills, and effective management abilities, dedicated to delivering success and maximizing profitability.
Overview
17
17
years of professional experience
Work History
Business Development Director
Familia Motor Group
08.2020 - 06.2023
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Kept meticulous client notes and updated account information in company databases.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
- Secured new opportunities from existing customers to maximize and enhance growth at each account.
- Leveraged CRM to maintain records of sales and prospecting activities.
- Mentored team members to succeed and advance within department and company.
- Collaborated with management to align on strategy and communication of content.
- Delegated work to staff, setting priorities and goals.
- Developed proficiency with features of BDC CRM software to input and track communications.
- Answered incoming questions via phone and email discussing advertised pricing and inventory.
- Acquired complete knowledge of product information related to makes and models of dealership inventory to mentor customer service department effectively.
- Worked with departments in dealership to chart and monitor daily activities, bolstering efforts to meet assignment targets.
- Met pre-set guidelines for weekly appointments, shows and outbound calls.
Business Development Manager
Millennium Toyota
01.2016 - 08.2020
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
- Secured new opportunities from existing customers to maximize and enhance growth at each account.
- Leveraged CRM to maintain records of sales and prospecting activities.
- Mentored team members to succeed and advance within department and company.
- Collaborated with management to align on strategy and communication of content.
- Delegated work to staff, setting priorities and goals.
- Developed proficiency with features of BDC CRM software to input and track communications.
- Answered incoming questions via phone and email discussing advertised pricing and inventory.
- Acquired complete knowledge of product information related to makes and models of dealership inventory to mentor customer service department effectively.
- Worked with departments in dealership to chart and monitor daily activities, bolstering efforts to meet assignment targets.
- Met pre-set guidelines for weekly appointments, shows and outbound calls.
Business Development Manager
Major World
10.2016 - 01.2017
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
- Developed relationships to generate leads and position company as trusted partner.
- Secured new opportunities from existing customers to maximize and enhance growth at each account.
- Leveraged CRM to maintain records of sales and prospecting activities.
- Established programs to meet sales targets and minimize deviations resulting in maximum business growth.
- Trained newly hired top talent to fill key positions and maximize productivity.
- Created and maintained required databases, spreadsheets and tracking mechanisms.
- Resolved customer complaints regarding sales and service.
Business Development Manager/Training Director
Plaza Auto Mall
03.2015 - 10.2016
- Manage a high volume, profitable, and successful Business Development
- Center with a staff of up to 30 representatives for Plaza Honda, Plaza Toyota,
- Plaza Hyundai, Plaza Kia, and Acura of Brooklyn.
Business Development Director
Five Towns Nissan/ Five Towns CDJR
02.2013 - 02.2015
- Manage all Internet and phone inquires for new and returning customers
- Oversee daily Sales and BDC activities to meet sales objectives and company goals
- Manage individual schedules to insure maximum production is met
- Implement Sales process and procedures
- Create in-house mailers for customer retention and to solicit new clients
- Meet with all third party vendors to discuss new and innovative programs implementing the components required to engage with today's modern automotive consumer
- Oversee all onsite and offsite data such as Google Analytics traffic, keyword rankings, Facebook insights, and on-site web content for the dealership
- Generate a detailed monthly/ weekly report with expenses and gross to insure ROI reporting.
Internet Sales Representative
Five Towns Nissan
01.2008 - 11.2011
- Answer all incoming sales, service, parts, and customer service calls
- Identify any and all possible prospects
- Convert into a sales appointment
- Log sales appointments into CRM
- ( Nexteppe, Eleads, Dealer Socket, and or
- Contact Management.)
- Purify and update customer changes in the database
- Contact customer retention database to inform of current marketingincentives and convert into an appointment
- Respond to Internet sales inquires via email or phone
- Answer to customer questions regarding products, prices and availability
- Update daily performance log
- Placed over 150 calls on new and existing accounts per day
- Maintained as the TOP business development representative for 5consecutive years.
King Teleservices
10.2006 - 07.2007
- Answer incoming sales calls to pre-set script
- Sell product according to set guidelines requested by client
- Once call was completed and product was sold lead was Transferred to third party verification company for validation
- Exceeded targeted sales goals by 90-100% in total sales profit and customer satisfaction.
Education
Associate of Arts - Business AdministrationEducation
Berkeley College NY
01.2005
High School Diploma -
Newtown High School
01.2000
Skills
- Process Oriented
- Lead Management & Lead Generation
- Team Building
- Employee Training
- ROI Reporting
- CRM system expert
- Customer Satisfaction
- Customer Retention
- Employee motivation
- Brand development and awareness
- Online marketing and advertising
- Search engine optimization (SEO)
Languages
Timeline
Business Development Director
Familia Motor Group
08.2020 - 06.2023
Business Development Manager
Major World
10.2016 - 01.2017
Business Development Manager
Millennium Toyota
01.2016 - 08.2020
Business Development Manager/Training Director
Plaza Auto Mall
03.2015 - 10.2016
Business Development Director
Five Towns Nissan/ Five Towns CDJR
02.2013 - 02.2015
Internet Sales Representative
Five Towns Nissan
01.2008 - 11.2011
King Teleservices
10.2006 - 07.2007
Associate of Arts - Business AdministrationEducation
Berkeley College NY
High School Diploma -
Newtown High School