Lucinda GAINES
Denver,CO
Summary
Forward-thinking Digital Marketing Manager experienced working with cross-functional teams to achieve marketing and brand development goals. Skilled in pay-per-click advertising and online content development. Collaborates cross-functionally to create, execute and optimize fresh digital approaches.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Consultant
CompassData Inc.
06.2022 - Current
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 100 key accounts.
- Regularly updated and edited content for CompassData and CompassCom websites.
- Consulted with clients on business issues and developed innovative, high-impact proposals.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Conducted market research and reported on clients' competition.
- Directed marketing plans for clients, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals.
- Created customized marketing materials to increase product awareness.
- Tracked key metrics and developed spreadsheets and data models.
Artist
Myself
01.2020 - Current
- Contributed to creative process through original ideas and inspiration.
- Created custom drawings and paintings using fine oils, acrylics and charcoal on high quality canvas.
- Maintained and shared portfolios of artistic work to demonstrate styles, interests and abilities with potential customers.
- Made use of materials, such as ink, watercolors, charcoal, oil, computer software, paints and pencils to complete unique piece for customers.
Marketing Researcher
Spatial Corp
10.2019 - 03.2020
- Developed deeper understanding of marketing, evaluated opportunities, and identified strategies based on in-depth analyses of potential target markets and increased social media awareness by 90%
- Drove strategic decisions on market targeting through comprehensive research and built a database of 1,500 new potential clients for new marketing program
- Prepared exhaustive written and oral reports communicating complex research findings to diverse audiences
- Reduced time requirements for research projects by improving data collection strategies and followed market and industry trends by following news-cycle, literature and online chatter.
Education
Master of Arts - Urban Planning
The University of New Mexico
12.2015
Skills
- Social media promotion
- Problem-Solving
- Client relations
- Written communication
- Time management
- Campaign optimization
- Data analytics
- Proposal development
- Brand messaging
- Customer research
- Data collection
- SEO Strategies
Certification
Amazon Web Services
• Machine Learning Services Overview May 2018
• Analytics Services Overview Apr. 2018
• Authentication and Authorization with AWS Identity and Access Management Apr. 2018
Federal Emergency Management (FEMA)
• IS-241.b: Decision Making and Problem-Solving Jan. 2017
• IS-922: Applications of GIS for Emergency Management Jan. 2017
US Department of Homeland Security
. IS-60.a: Geospatial Concept-of-Operations (GeoCONOPS) for Planners and Decision Makers Sep. 2016
. IS-62.a Geospatial Concept-of-Operations (GeoCONOPS) Sep. 2016
. IS-63.a: Geospatial Information Infrastructure (GII) Platform Sep. 2016
. IS-00015.b Special Events Contingency Planning for Public Safety Agencies Jan. 2014
College and Professional
. Penn State University Geospatial Intelligence and the Geospatial Revolution hosted by Coursera Mar. 2016
. University of Vermont eCognition Software training Sep. 2015
. Los Alamos National Laboratory Nuclear Safeguards Policy and Technology Workshop Jun. 2011
Languages
Spanish
Limited Working
Timeline
Marketing Consultant
CompassData Inc.
06.2022 - Current
Artist
Myself
01.2020 - Current
Marketing Researcher
Spatial Corp
10.2019 - 03.2020
Master of Arts - Urban Planning
The University of New Mexico
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