LUIGI PASTRANA-SALAZAR

• Managed inbound sales inquiries from residential and business customers, identifying needs and recommending suitable products and services.
• Supported customer acquisition and retention through consultative selling and exceptional service.
• Applied CRM tools to track leads, manage opportunities, and ensure accuracy of customer information.
• Built rapport with customers while presenting product benefits, promotions, and service packages.
• Maintained focus on achieving sales targets and compliance with company policies.

Achievements:

Number 1 top sales agent during several periods

Most memorable mentor

Led business development, expansion strategy, and commercial growth initiatives for four business units. Oversaw sales, e-commerce, marketing, trade marketing, merchandising, and business intelligence teams.

• Developed and executed annual business plans for four business units, focused on revenue growth, GOP improvement, and profitability.
• Identified and implemented operational improvements across procedures, policies, internal efficiencies, and performance tracking tools.
• Expanded base business through new product categories, new customers, and new distribution opportunities.
• Built and strengthened strategic relationships with key business partners and customers.
• Created and implemented company-wide KPIs to improve visibility, accountability, and business performance.
• Led startup projects for new products, categories, and business opportunities.
• Directed cross-functional teams including e-commerce, marketing, trade marketing, merchandising, and business intelligence.

Key Achievements:

• Secured nationwide exclusive distribution of Corona-branded merchandising across Travel Retail.
• Developed private-label products and new commercial opportunities.
• Increased business development capabilities through structured KPI tracking and commercial execution processes.

Managed national sales strategy and annual fiscal plans for household and personal care products.

• Delivered sales plans while meeting revenue, gross margin, and operating income goals across units.
• Led sales execution for diverse channels, including drugstores, wholesalers, e-commerce, and tourism.
• Directed channel development to enhance distribution, market share, and profitability.
• Supported commercial integration during the Energizer and Edgewell spin-off.
• Expanded e-commerce initiatives starting in 2017, boosting company presence online.
• Built strategic relationships with key national accounts and partners.
• Collaborated with marketing, supply chain, and finance to achieve sales targets.

• Developed key account plans to boost sales distribution and enhance customer engagement.
• Managed pharmacy chain channel sales strategy for OTC products, achieving notable market presence.
• Negotiated commercial agreements with major retail and pharmacy clients to secure competitive advantages.
• Coordinated with trade marketing and category teams to improve point-of-sale execution.
• Monitored business performance, analyzed sales results, and identified new channel opportunities.

• Led Walmart account team for OTC consumer healthcare products, driving strategic initiatives.
• Managed commercial negotiations, sales planning, and promotional activities for robust account development.
• Strengthened customer relationships, supporting sales growth through effective account management.
• Collaborated cross-functionally with trade marketing, supply chain, and finance to ensure seamless business execution.