LUIS ALBERTO PEREZ

Results-driven business development professional with expertise in strategic marketing and client relationship management. Proven success in brand development and revenue optimization through data-driven merchandising strategies and cross-functional collaboration. Skilled in leveraging digital platforms and vendor partnerships to drive market expansion and sustainable business growth.

• Public Relations Internship - ARPR, San Juan, PR, 01/01/10

Supported the Public Relation Association of Puerto Rico in a executive leadership role while orchestrating their national annual convention and student congress. Worked as an ambassador and administrative operations assistant specialist to ensure seamless organizational workflow, proactively assisted during crisis management consultations, research, press releases and media tours. Established relationships within the public relations professional community, local media and contractors. Gained in a short period of time some event planning, execution techniques and public relations campaign management skills. 

• Program Coordinator - CNCS, San Juan, PR, 02/01/12

Served one year term with the Corporation for the National & Community Service as a AmeriCorps VISTA Leader in the development and management a professional volunteer consultancy program connecting skilled professionals with community organizations to drive sustainable development and social impact. Performed interview and recruit professional volunteers in the areas of finance, marketing, advertising and public relations. Supervised online consultancy sessions and directed onboarding session trainings, volunteer placements and program directives. Designed and implemented public relations and marketing strategies to promote program services and recruitment objectives. Managed media relations, distribution of press releases, radio ads and print, social media campaigns, community outreach and fundraising events.