LUIS ISLAS
Lubbock,TX
Summary
ABOUT ME Dedicated and adaptable professional with a proactive attitude and the ability to learn quickly. Strong work ethic and effective communication skills. Eager to contribute to a dynamic team and support organizational goals. Risk taker with a creative mindset to inspire work productivity.
Overview
2
2
years of professional experience
Work History
Promotions & Fan Engagement
Texas Tech Athletics
Lubbock, Texas
07.2023 - Current
- Achieved sell-out for entire Texas Tech Football season through strategic collaboration with marketing department.
- Broke attendance records during two occasions for Women's Soccer through enhanced promotional efforts.
- Promoted sporting events to local audiences via social media, campus outreach, and emails.
- Facilitated community engagement by organizing tabling activities for Tech Kids Club, Marketing Table, and Item of the Game
Game Entertainment & Promotions Intern
Round Rock Express
Round Rock, Texas
02.2025 - 07.2025
- Drove promotional partnerships with game developers, sponsors, and influencers to boost event attendance.
- Developed in-game entertainment strategies to maximize fan engagement during Round Rock Express home games.
- Supported mascot performance execution, creating an entertaining environment for diverse audiences on game days.
Tapatío Brand Ambassador
Tapatío
07.2024 - 01.2025
- Represented Tapatío at promotional events, sampling stations, and trade shows to increase brand visibility.
- Engaged with social media followers by posting brand-related content, increasing brand awareness, and driving traffic to the brand’s website.
- Reported on event success, including the number of samples distributed, sales metrics, and customer feedback.
- Developed content on all social media platforms creating buzz around Tapatío frozen food products.
Team Member/Sales Associate
Marshalls
08.2023 - 10.2024
- Sold over 400 TJX accounts to customers to improve shopping experience.
- Awarded best customer service employee for hitting Q4 and Q1 goals.
- Delivered excellent customer service by assisting customers in product selection and ensuring their satisfaction.
Education
Master of Science - Sports Management
Texas Tech University
Lubbock, TX08-2026
Bachelor of Arts - Advertising/ Digital Media Professional Comms.
Texas Tech University
Lubbock, TX05-2025
Skills
- Strong Communication
- Social media marketing
- Team building
- Event Management
- Bilingual Fluent English/Spanish
- Goal Oriented
- Adaptable & Flexible
- Worked with Adobe Apps
- Proficient in MS Apps
Accomplishments
• Made the Deans List multiple times
• Commended for campaign analysis research on the NFL
• Worked with College GameDay campus activations, VIP premium services/hospitality areas, and assembled Home Depot signage throughout the area
• DJ for Texas Tech Athletics student section, creating a hype environment for all audiences at sporting events
• Worked with Texas Tech Athletics to promote coordinating with marketers and media partners, appearing on podcasts and local radio, and producing exciting social media content.
* Appeared on Newsletter Student Spotlights for Sports Management student excellence
• Commended for campaign analysis research on the NFL
• Worked with College GameDay campus activations, VIP premium services/hospitality areas, and assembled Home Depot signage throughout the area
• DJ for Texas Tech Athletics student section, creating a hype environment for all audiences at sporting events
• Worked with Texas Tech Athletics to promote coordinating with marketers and media partners, appearing on podcasts and local radio, and producing exciting social media content.
* Appeared on Newsletter Student Spotlights for Sports Management student excellence
Timeline
Game Entertainment & Promotions Intern
Round Rock Express
02.2025 - 07.2025
Tapatío Brand Ambassador
Tapatío
07.2024 - 01.2025
Team Member/Sales Associate
Marshalls
08.2023 - 10.2024
Promotions & Fan Engagement
Texas Tech Athletics
07.2023 - Current
Master of Science - Sports Management
Texas Tech University
Bachelor of Arts - Advertising/ Digital Media Professional Comms.
Texas Tech University