LUIS MORALES
Floral Park,USA
Summary
Dynamic retail leader with a proven track record at Macy's, excelling in strategic planning and operational excellence. Expert in inventory management and team development, driving significant sales growth through innovative merchandising strategies. Adept at analyzing business trends to enhance performance and elevate customer experiences. Detail-focused Assistant Store Manager known for creating eye-catching merchandise displays. Proven effectiveness boosting revenue by optimizing staff and promotions utilization. Reliable and dedicated approach to incorporating excellent interpersonal skills.
Overview
17
17
years of professional experience
Work History
Assistant Store Manager
Century 21 Department Store
NY, NY
01.2015 - 08.2020
- Company Overview: Flagship Store
- Successfully assisted all sales and operational functions within the Men's Store in its entirety to deliver a sales volume of $90 Million annually.
- Responsible for global supervision of the total store including but not limited to hiring, coaching and promoting of sales managers, 1 MTM and 60 associates.
- Managed staffing budget for the entire Men's Store.
- Managed inventory flow with Operations Manager and Logistics team.
- Facilitated communications, initiatives, projects and promotional directives with VP General Manager, Visual director, store and department managers, vendors and various store support teams.
- Regularly collaborated with Field Merchandise Manager to review opportunities and develop updated approaches for increased inventory as well as inventory control.
- Responsible for the execution of inventory and merchandise presentation, continuous and strategic replenishment and floor moves due to high velocity.
- Flagship Store
Merchandise Team Manager
MACY'S, INC.
Flushing, Queens
01.2008 - 01.2015
- Total department annual volume managed $65 million dollars.
- Managed Women's Shoes and Handbags departments as well as Kids.
- Responsible for recruiting, hiring top performing, results-oriented stock support and sales associates.
- Responsible for the implementation of annual stock inventory, merchandise presentations, continuous and strategic product replacement based on sales analysis and executing floor moves due to high velocity.
- Knowledge in RTV's processing, pricing and ticketing to achieve 100% company compliances.
- Analyze merchandising reports to capitalize on business strengths and improve areas of opportunities.
- Responsible for receiving, recording and presenting new merchandise to elevate customer shopping experience.
- Oversaw and execute all price changes, markdowns and signing in respect to merchandise.
- Coach, motivate and develop a support team, focusing on productivity and efficiency.
- Maintain high customer readiness standards; deliver a clean and neat selling floor and stockroom.
- Analyzed sales trends to optimize product placement and assortment strategies.
- Coordinated with vendors to maintain effective supply chain operations.
Director of Merchandise Services
Ecko Complex, LLC.
New York, New York
01.2004 - 01.2008
- Partner with VP's and Account executives to plan and execute merchandise strategies.
- Recruit, select, train and develop Merchandise Coordinators on all merchandising standards, proper fixture utilization and techniques.
- Perform all administrative paperwork for all new hire, merchandise coordinators, selling specialist and in-store staff.
- Partner with the retail buying team on new merchandise execution at retail store opening.
- Actively coach and counsel merchandise coordinators to reach their fullest potential, maximize business opportunities and promote them to the next level.
- Communicate all merchandising needs and call outs to account executives on a weekly basis.
- Consistently analyze business trends, product placement, and distribution as well as monitor stock levels.
- Work with the buying team on merchandise placement and sales promotion set-up.
- Capitalize on business opportunities and develop strategies to impact deficiencies within the business.
- Work with buyers to strengthen market relationships, and knowledge of trends.
- Set overall strategy and merchandise direction for all divisions.
- Manage the specialist program within all divisions of Macy's.
- Implemented training programs to enhance team skills and performance standards.
Education
Merchandise Buying and Selling
Fashion Institute of Technology
01.1990
Skills
- Team Training/Developing
- Merchandising/Visual Presentation
- Strategic Planning/Execution
- Operational Excellence
- Business Analysis/Brand
- Analytical/Strategic
- Oral/Written Communication Skills
- Computer Proficient/Microsoft Windows
- Inventory management
- Visual merchandising
- Merchandise planning
- Retail operations
- Performance management
Timeline
Assistant Store Manager
Century 21 Department Store
01.2015 - 08.2020
Merchandise Team Manager
MACY'S, INC.
01.2008 - 01.2015
Director of Merchandise Services
Ecko Complex, LLC.
01.2004 - 01.2008
Merchandise Buying and Selling
Fashion Institute of Technology