Microsoft Windows
Luke LaVine
Professional Marketing Strategist
Fort Collins,CO
Summary
Equitable leader with over a decade of experience in product marketing and marketing strategy. Excelled in creating impactful marketing strategies and content, achieving triple-digit analytic performance results in varying campaigns. Skilled and technical in both the micro and macro of the marketing field, Luke fosters team development toward consistently delivering projects that surpass KPIs and drive ROI.
Overview
2025
2025
years of professional experience
4
4
years of post-secondary education
Work History
Cycling Specialist
Specialized Bicycle Components
06.2023 - Current
- Deliver world class rider-service that ensures ongoing sales and high levels of rider satisfaction.
- Meeting and making a connection with riders, asking questions, and listening to riders' needs, then giving options and advice on meeting those needs.
- Inspiring the rider to buy, celebrating the purchase, and creating a lasting positive impression of the specialist, Specialized, and the purchase process.
- Delivering transformative, inclusive, ride-focused, locally authentic, and collaborative experiences for staff and riders alike inside and out, c/o the Specialized Retail Way.
- Assist in ensuring that visual merchandising standards are met and maintained, restocking as needed, ensuring product presentation areas remain clean and organized.
- General cleanliness standards are set at store opening, maintained throughout the day, and reset at close of business, including light janitorial duty.
Digital and Social Media Manager
The Foursquare Church
4 2021 - Current
- Created collaborative workflows between key stakeholders to locate and develop content stories on local and international levels.
- Developed and implemented social platform campaigns ranging from one week to one year's worth of content and storytelling.
- Synthesized weekly, monthly, annual, and campaign-specific reports to identify KPIs and innovate future content.
- Created, implemented, and optimized social content for paid social campaigns to deliver ROI goals.
- Produced 90% of prior year's total analytic performance in one month during first campaign with company.
- Conducted research to determine current benchmark trends and audience preferences.
Marketing Strategist
Yogurt Culture
08.2019 - Current
- Captured and edited visually stunning photographs for clients' use on advertising assets.
- Planned and executed a paid social strategy.
- Created and implemented email campaigns that produced an increase in sales for clients.
- Continually maintained and improved the company's reputation and positive image in markets served.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.
Director of Student Development
East Hill
04.2017 - 11.2019
- Created and executed events for 1,000+ attendees.
- Spoke publicly in front of large audiences consistently while following programming.
- Mentored youth group members, offering guidance and support in their personal and spiritual lives.
- Officiated special services, such as weddings, funerals, baptisms, and nursing home services.
- Collaborated with church leadership to develop strategic plans for ministry growth and expansion.
- Provided spiritual and administrative leadership to church and managed daily operations.
- Helped to create welcoming environment for visitors and encouraged congregation to offer support.
Product Marketing Coordinator
Life Pacific University
09.2013 - 05.2017
- Revitalized social media profiles direction with new and interesting content.
- Coordinated meetings between project members and clients to develop ideas, discuss progress, and set goals.
- Planned and executed internal and external marketing events.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
- Created product positioning and messaging to differentiate products in the market and expand visibility.
- Supported marketing programs and campaigns with content and messaging to drive demand.
Product Education and Marketing
Nutrex Hawaii
01.2013 - 10.2013
- Self-motivated, with a strong sense of personal responsibility.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Communicated value and position to the sales team and developed tools to support the selling process.
- Retained clients to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
- Developed product and solution positioning, messaging by prospective buyer role, and methods to overcome competitive objections.
Education
Bachelor of Arts -
Life Pacific University
San Dimas, CA 08.2013 - 05.2017
Skills
Team Development Management - 12 Years
Product Marketing - 11 Years
Content Digital Asset Management - 12 Years
Marketing Content Ideation - 11 Years
Social Media Strategy - 11 Years
Brand Awareness - 10 Years
Social Media Management - 10 Years
Budget Management - 10 Years
Photography Videography - 6 Years
Software
Adobe Suites
Social Platforms: Facebook, X, Instagram, Youtube, etc
Basecamp Project Management
Timeline
Cycling Specialist
Specialized Bicycle Components
06.2023 - Current
Marketing Strategist
Yogurt Culture
08.2019 - Current
Director of Student Development
East Hill
04.2017 - 11.2019
Product Marketing Coordinator
Life Pacific University
09.2013 - 05.2017
Bachelor of Arts -
Life Pacific University
08.2013 - 05.2017
Product Education and Marketing
Nutrex Hawaii
01.2013 - 10.2013
Digital and Social Media Manager
The Foursquare Church
4 2021 - Current
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