Luke Roussin
Farmington,MO
Summary
Seasoned Marketing Director with background in creating and implementing strategic marketing plans. Strengths include ability to drive brand growth, develop innovative campaigns, and cultivate partnerships. Recognized for transforming business objectives into successful marketing initiatives. Made significant contributions to boosting company visibility and revenue in previous roles.
Overview
17
17
years of professional experience
Work History
Marketing Director
PrintMail Solutions
Newtown, PA
10.2022 - Current
- Deployed a lead generation strategy, resulting in 87% growth in qualified sales leads.
- Increased lead quality using various tactics, resulting in a 271% growth in pipeline value.
- Developed and launched a new brand aimed at increasing market share and improving brand positioning.
- Coordinated marketing events for showcasing product and service offerings.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Supervised creation of marketing materials and collateral.
- Analyzed campaign performance data to identify areas for improvement and adjust strategies accordingly.
Vice President - Marketing Director
First State Community Bank
Farmington, MO
08.2008 - 10.2022
- Implemented strategic offerings to enhance company's suite of products and services.
- Organized special projects such as corporate events or marketing campaigns.
- Hired, trained, and mentored staff members to maximize productivity.
- Signed and approved budgets for new funding and program initiatives.
- Cultivated a culture of collaboration among department heads to facilitate cross-functional project execution.
- Ensured compliance with applicable laws and regulations related to operations activities.
- Exceeded sales goals through upselling and cross-selling within existing client base as well as strategically attracting new business.
Education
MBA -
Lindenwood University
Saint Charles, MO03-2013
Bachelor of Journalism - Strategic Communication - Advertising
University of Missouri
Columbia, MO08-2004
Skills
- Business development support
- Brand positioning
- Marketing campaign development
- Project oversight
- Marketing automation
- Content creation
- Competitive analysis
- Market analysis
- Customer segmentation
- Graphic Design
- Experience with HubSpot
Affiliations
- Hope 4 Autism - Board Member
- Mizzou Alumni Association Parkland Area Tigers - Former Scholarship Chair, Board Member
Timeline
Marketing Director
PrintMail Solutions
10.2022 - Current
Vice President - Marketing Director
First State Community Bank
08.2008 - 10.2022
MBA -
Lindenwood University
Bachelor of Journalism - Strategic Communication - Advertising
University of Missouri
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