Alina Nemykina
Miami
Summary
Dynamic and results-driven executive with over a decade of experience in leadership, lead generation, and marketing, specializing in global cross-border payments and compliance. Proven track record of driving organizational growth, streamlining processes, and enhancing customer satisfaction. As CEO of Ameli and Co-CEO of Crep Global, successfully led teams, developed operational frameworks, and implemented innovative strategies to improve efficiency and deliver exceptional service. Skilled in team management, content development, multi-channel marketing, and data-driven decision-making, with a focus on aligning business objectives with client needs.
Overview
11
11
years of professional experience
Work History
Marketing Director
Payall Payment Systems Inc.
01.2024 - Current
- Designed and executed multi-channel marketing campaigns to drive awareness of cross-border payment solutions and compliance services, increasing lead generation by 40%.
- Developed high-impact marketing materials, including whitepapers, case studies, blogs, and social media content, to position the company as a thought leader in global payments compliance.
- Conducted in-depth market analysis to identify emerging trends, regulatory shifts, and competitor positioning, informing go-to-market strategies.
- Created tailored messaging and collateral for payment orchestration tools, emphasizing compliance benefits to resonate with B2B target audiences.
- Managed SEO/SEM strategies, boosting website traffic by 25% and improving conversion rates through A/B testing and data-driven adjustments.
- Planned and executed webinars, trade show appearances, and industry events to engage key stakeholders and showcase the company’s expertise in cross-border payments.
- Partnered with sales teams to create targeted account-based marketing (ABM) strategies that directly supported revenue growth and client acquisition goals.
- Analyzed marketing performance data to track ROI, identifying high-performing channels and optimizing resource allocation for better outcomes.
- Collaborated with payment processors, financial institutions, and regulatory bodies to co-market solutions and expand brand reach in key global markets.
Sales Specialist
Payall Payment Systems Inc.
09.2022 - 12.2023
- Generated high-quality B2B leads through targeted marketing campaigns on LinkedIn, HubSpot, and other platforms, increasing MQLs by 40%.
- Designed and executed data-driven multi-channel lead generation campaigns, focusing on driving awareness of cross-border payment solutions and compliance services.
- Managed LinkedIn ad campaigns, including Sponsored Content and InMail, to engage decision-makers and expand the company’s reach in key global markets.
- Developed and optimized HubSpot workflows for email nurturing campaigns, ensuring consistent engagement and conversion across the sales funnel.
- Collaborated with content teams to produce whitepapers, webinars, and case studies tailored to different buyer personas and compliance pain points.
- Monitored and analyzed campaign metrics, providing actionable insights to improve lead quality and reduce acquisition costs.
- Partnered with sales teams to define and refine lead qualification criteria, ensuring seamless handoff of sales-ready leads.
- Stayed informed on industry trends and platform updates, continuously enhancing lead generation strategies to align with evolving global payments markets.
Chief Executive Officer
Ameli
02.2016 - 02.2022
- Established foundational processes for business operations.
- Established and monitored team tasks, ensuring alignment with organizational goals and operational efficiency over a 6-year tenure.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Negotiated with suppliers and delivery workers and ordered materials according to forecasted customer demand.
- Identified new revenue generation opportunities to maximize bottom-line profitability.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Continuously improved workflows and internal communication to enhance team productivity and customer service quality.
Co-Chief Executive Officer
Crep Global
05.2014 - 01.2017
- Promoted a culture of continuous improvement within the organization by encouraging employees at all levels to seek out new ways to optimize operations and drive desired results.
- Improved customer satisfaction levels by creating service excellence standards and implementing customer-centric policies.
- Streamlined operations for increased efficiency through process improvements and technology integration.
- Enhanced company growth by implementing strategic initiatives and innovative business solutions.
- Served as the face of the company in high-profile events, conferences, and media appearances to further enhance brand visibility on a global scale.
- Developed long-term business plans that aligned with overarching company vision and mission statements while also addressing short-term objectives.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Managed financial, operational and human resources to optimize business performance.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Formulated and executed strategic initiatives to improve product offerings.
Education
Master of Science - Ecology
East Ukrainian Volodymyr Dahl National University
Kiev, Ukraine05-2013
Skills
- Networking
- Digital marketing
- Strategic planning
- Project planning
- Content creation
- Marketing campaign development
- Market analysis
- Campaign planning
- Marketing analytics
- CRM management
- Web analytics
- Campaign development
- Campaign management
- Product marketing
- Business development support
- Relationship building
- Content development
- Social media campaigns
- Social media strategy
- Marketing strategy development
- Marketing campaigns
Languages
English
Russian
Ukrainian
Timeline
Marketing Director
Payall Payment Systems Inc.
01.2024 - Current
Sales Specialist
Payall Payment Systems Inc.
09.2022 - 12.2023
Chief Executive Officer
Ameli
02.2016 - 02.2022
Co-Chief Executive Officer
Crep Global
05.2014 - 01.2017
Master of Science - Ecology
East Ukrainian Volodymyr Dahl National University
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