Lupe Ruelas
Whittier ,CA
Summary
Strategic admissions leader with a strong record of surpassing enrollment goals, coaching admissions teams, and supporting high-volume recruitment operations at American Career College. Proven ability to build and lead high-impact teams from inception, driving performance, morale, and results. Adept in CRM systems, process improvement, staff development, and cross-department collaboration. Known for building high-performing teams, strengthening community outreach, and enhancing student success initiatives. Fully bilingual (English/Spanish) with a strong commitment to student-centered service.
Overview
11
11
years of professional experience
Work History
Director of Admissions
American Career College
Anaheim , CA
10.2023 - Current
- Conduct staff management activities, including hiring support, onboarding, coaching, and performance feedback to strengthen team effectiveness.
- Manage and support admissions staff, ensuring clear expectations, consistent communication, and accountability for meeting enrollment goals.
- Lead day-to-day staff management, including scheduling, delegation, workflow coordination, and training.
- Supervise admissions personnel, providing guidance, evaluations, and ongoing support to achieve departmental goals.
- Achieved consistent enrollment goals across multiple program starts through strategic recruitment, personalized outreach, and detailed prospect assessments.
- Guided prospective students through the admissions process with clarity, integrity, and an emphasis on educational fit and career readiness.
- Used CRM systems to track leads, conversions, retention, and communication outcomes, improving response times and applicant engagement.
- Collaborated with cross-functional departments including Financial Aid, Academics, and Student Services to support strong onboarding and retention practices.
- Contributed to strategic planning discussions for recruitment, marketing alignment, and student service improvements.
- Plan and coordinate major admissions events such as orientations, open houses, meet-and-greets, and career fairs to enhance prospective student outreach.
- Lead annual staff reviews, providing constructive feedback, coaching, and performance improvement plans to support individual and team growth.
Campus Assistant Director of Admissions
American Career College
Anaheim, CA
05.2015 - 10.2023
- Supported the Director of Admissions in managing departmental functions, including staff coordination, reporting, and admissions procedures.
- Achieved and exceeded enrollment goals through relationship-building, proactive outreach, and a student-centered approach.
- Achieved and surpassed enrollment goals across multiple program starts, contributing to sustained departmental growth.
- Conduct staff management activities, including training, coaching, and supporting admissions colleagues on compliance and recruitment best practices.
- Coordinated admissions events such as program orientations, open houses, meet-and-greets, and career fairs, ensuring smooth execution and high prospective-student engagement.
- Conduct annual staff reviews for new staff under mentorship, documenting performance and creating development plans.
- Collaborated with Student Services, Career Services, and Financial Aid to support strong onboarding and retention efforts.
- Utilized CRM systems to manage inquiries, track metrics, and produce weekly enrollment reports for leadership.
- Represented the college at community events, fostering partnerships with local organizations and high schools.
- Participate in weekly admissions meetings to review enrollment goals, pipeline progress, and action plans.
Education
Associate of Science - Human Resource Management
Coastline Community College
Fountain Valley, CAAssociate of Arts - Economics
Coastline Community College
Fountain Valley, CAAssociate of Science - Management
Coastline Community College
Fountain Valley, CAAssociate of Science - Marketing
Coastline Community College
Fountain Valley, CAAssociate of Arts - Communications
Coastline Community College
Fountain Valley, CASkills
- Enrollment Management
- Student Recruitment & Outreach
- Strategic Planning & Goal Setting
- CRM & Database Management (CampusVue, Salesforce, Anthology)
- Leadership & Staff Training
- Compliance (Title IV, FERPA)
- Customer Service Excellence
- Student Retention & Success Initiatives
- Data Reporting & Performance Tracking
- Bilingual (English/Spanish)
Languages
Spanish
Full Professional
Timeline
Director of Admissions
American Career College
10.2023 - Current
Campus Assistant Director of Admissions
American Career College
05.2015 - 10.2023
Associate of Science - Human Resource Management
Coastline Community College
Associate of Arts - Economics
Coastline Community College
Associate of Science - Management
Coastline Community College
Associate of Science - Marketing
Coastline Community College
Associate of Arts - Communications
Coastline Community College