LYNN LOIGNON
Winneconne
Summary
VICE PRESIDENT of CHANGE MANAGEMENT & STORE COMMUNICATIONS
Retail operations and communications executive with 20+ years of experience leading store execution, workload planning, communications, and change adoption at national scalProven success supporting over 1,100 stores and more than 140,000 associates by building governance, communication models, and leader tools that ensure follow-through.
Overview
11
11
years of professional experience
Work History
Director of Communications
CHARTER MANUFACTURING
01.2024 - 01.2025
- Led enterprise change and communications strategy supporting frontline operations
- Partnered with CEO, CHRO, and presidents to align leaders to strategy and execution expectations
- Built leader playbooks, cascades, and toolkits improving clarity and follow-through
- Strengthened communication cadence supporting safety, training, and workforce readiness
Head of Internal Communications & Engagement
FINCANTIERI MARINE GROUP
01.2021 - 01.2024
- Led change communications for enterprise transformation across multiple locations
- Launched centralized communications platform with analytics tracking adoption
- Built two-way listening systems identifying execution barriers and informing leadership
- Increased engagement scores by double digits through leader enablement
Strategic Communications Consultant
LOIGNON COMMUNICATIONS CONSULTING
01.2019 - 01.2021
- Advised retail and operations executives on change, store communications, and execution readiness
- Designed go-to-market communication strategies and governance models
Executive Director, Store Ops, Comms & Merchandising
RALEY’S SUPERMARKETS
01.2017 - 01.2019
- Led 80+ team members across operations, communications, merchandising, and facilities
- Oversaw store workload planning and execution across 120+ stores
- Simplified store communications improving execution consistency and throughput
- Built centralized field team improving customer and associate experience
Vice President, Internal Communications
KOHL’S DEPARTMENT STORES
01.2014 - 01.2017
- Led store and field communications for 1,100+ stores and 140,000+ associates
- Built enterprise communication model supporting workload clarity and adoption
- Defined standards for store tasking, cadence, and messaging governance
- Increased communications effectiveness from 49% to 74% in three years
- Built and led 30+ person communications team
- Served as trusted advisor to CEO and executive team; supported EVP-level events
Education
Some College (No Degree) - Biology
St. Olaf College
Northfield, MNSkills
- Store & Field Change Management
- Store Workload & Execution Governance
- National Store Communications Strategy
- Retail Communications Technology & Tasking Tools
- Executive & EVP-Level Communications
- Crisis communications
- Large-Scale Events
- Cross-Functional Leadership
- People Development
- Stakeholder Alignment
Open To
Hybrid, NJ
Websites
Earlier Roles
- VP, Communications & Implementation
- Director, Process Improvement
- Director, Merchandise Presentation
- District Manager
- Store Manager
Core Capabilities
- Store & Field Change Management
- Store Workload & Execution Governance
- National Store Communications Strategy
- Retail Communications Technology & Tasking Tools
- Executive & EVP-Level Communications
- Large-Scale Events
- Cross-Functional Leadership
- People Development
Timeline
Director of Communications
CHARTER MANUFACTURING
01.2024 - 01.2025
Head of Internal Communications & Engagement
FINCANTIERI MARINE GROUP
01.2021 - 01.2024
Strategic Communications Consultant
LOIGNON COMMUNICATIONS CONSULTING
01.2019 - 01.2021
Executive Director, Store Ops, Comms & Merchandising
RALEY’S SUPERMARKETS
01.2017 - 01.2019
Vice President, Internal Communications
KOHL’S DEPARTMENT STORES
01.2014 - 01.2017
Some College (No Degree) - Biology
St. Olaf College