Please refer to Resume for Full List
Lynn Mueller
Louisville,KY
Summary
Results-driven Sales Professional with 30 plus years of experience leading productive and cutting-edge teams. Talented leader with proven history of developing top-producing salespeople and personally winning major new accounts. Dedicated to detailed analysis, critical thinking, collaboration, interpersonal, and multitasking abilities to exceed sales and marketing goals.
Overview
30
30
years of professional experience
2
2
Certification
Work History
Area Director of Corporate Sales
AJS Hotels
07.2022 - Current
- Responsible for Corporate Group Market for three multi-brand properties representing The Galt House a Wyndham Trademark Hotels, Embassy Suites Downtown Louisville, Hilton, and Crown Plaza Louisville Airport, IHG.
- Successful exceeded goal by 58% secured over $14,000,000 in total Guestroom and Food & Beverage revenue.
- Analyzed financial performance of area by monitoring budgets and expenses, reviewing financial statements and recommending appropriate actions.
- Increased revenue growth with the implementation of innovative marketing strategies and sales techniques.
- Achieved higher employee retention rates by implementing effective team-building initiatives and employee development programs.
- Created a culture of accountability among staff members by setting clear expectations regarding job responsibilities and performance goals consistent with company values.
- Streamlined processes for increased efficiency by evaluating and restructuring departmental operations.
- Monitored regional performance metrics, providing timely feedback and implementing corrective actions when necessary to ensure goals were achieved consistently across all locations.
Director of Sales and Marketing
B Resort, Disney Springs
01.2019 - 01.2021
- Develop comprehensive sales plans and strategies to achieve revenue targets of $24,000,000 in group and leisure rooms revenue.
- Identify and target new business opportunities across various market segments.
- Oversee development of sales presentations, proposals, and contracts.
- Monitor and analyze sales performance, adjusting strategies as needed.
- Create and implement marketing plans to increase brand visibility and attract guests.
- Manage digital marketing initiatives, including website optimization, social media, and email campaigns.
- Develop and maintain relationships with media, travel agents, and other partners.
- Oversee production of marketing materials, including brochures, advertisements, and promotional items.
- Collaborate with revenue management teams to optimize pricing strategies and maximize revenue.
- Analyze market trends and competitive data to inform pricing and sales strategies.
- Monitor hotel performance metrics and provide recommendations for improvement.
- Lead, mentor, and motivate team of sales and marketing professionals.
- Provide ongoing training and development opportunities to enhance team skills.
- Conduct regular performance evaluations and provide feedback to team members.
- Work closely with hotel General Managers and other department heads to ensue alignment on sales and marketing initiatives.
- Communicate sales and marketing strategies and results to senior management and stakeholders.
- Represent hotels at industry events, trade shows, and networking functions.
- Develop and manage sales and marketing budgets.
- Track expenses and ensure cost-effective use of resources.
- Prepare regular financial reports and forecasts.
Director of Group Sales
Wyndham Grand Orlando Bonnet Creek
01.2013 - 01.2020
- Consistently exceeded annual personal revenue goal of upwards of $1.8 million focusing on the Northeast market, citywide and the development of the Diverse Market
- Managed and trained a staff of seven sales and catering managers on successful selling and closing techniques
- Elevated team performance via strategic planning and coaching in areas of prospecting, sales, and value-added presentations
- Secured sales targets/goals by building successful sales teams, preparing yearly sales, and marketing budgets and implementing strategic action plans
- Team consistently achieved revenue goal of $18 million.
Director of Group Sales
Doubletree By Hilton at The Entrance to Universal Orlando
01.2007 - 01.2013
- Met and exceeded annual personal revenue goal of $4.7 million focusing on the Diverse and Specialty Markets (SMERF) and the Florida State Association market
- Managed and trained, eight (8) catering and conference service managers on successful selling and service techniques
- Responsible for forecasting and established rate strategy and implementation
- Increased repeat customer base by maintaining relationships with high-profile clients and effectively managing service issues
- Implemented creative out of the box sales and marketing strategies to assist sales team with reaching targets
- Pursued groups by qualifying clients, building individualized proposals, and preparing final contracts
- Elevated team performance via strategic planning and coaching in areas of prospecting, sales, and value-added presentations
- Team consistently achieved revenue goal of $22 million.
National Sales Manager
Hyatt Regency Bonaventure
01.2004 - 01.2007
- Exceeded annual revenue goal of $2.8 million while property was undergoing a major renovation
- Responsible for Midwest and West Coast markets
- Researched and identified potential customers on continuous basis to maintain sustained revenue growth
- Developed long-term relationships with clients by maintaining consistent communication and excellent customer service
- Maintained professional network of potential clients and business opportunities.
Education
Associate Degree: Hotel Restaurant Management - Hotel Restaurant Management
Champlain College
Burington, VT01.1983
Skills
- DelphiFDC
- Salesforce
- MeetingBroker
- EProposal
- Social Tables
- Meeting Matrix
- Opera
- IDeaS
- Demand360
- Profit Sword
Certification
- Cvent Certification - Supplier
- Cvent Certification - Diagramming and seating
Accomplishments
- AJS Hotels Chairman's Club - 2023
- Wyndham Hotels & Resorts - Platinum Seller 2014, 2015, 2016, 2017
Affiliations
- Hospitality Sales & Marketing Association; International (HSMAI)
- American Society of Association Executives (ASAE)
- Florida Society of Association Executive (FSAE)
- Meeting Professionals International (MPI)
- Fraternity Executives Association (FEA)
- Financial & Insurance Conference Professionals (FICP)
- National Association of Catering Executives (NACE)
- Society of Incentive Travel Executives (SITE)
Software
Languages
English
Bilingual or Proficient (C2)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Food and Wine
Travel
Quote
I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.
John Cage
Timeline
Area Director of Corporate Sales
AJS Hotels
07.2022 - Current
Director of Sales and Marketing
B Resort, Disney Springs
01.2019 - 01.2021
Director of Group Sales
Wyndham Grand Orlando Bonnet Creek
01.2013 - 01.2020
Director of Group Sales
Doubletree By Hilton at The Entrance to Universal Orlando
01.2007 - 01.2013
National Sales Manager
Hyatt Regency Bonaventure
01.2004 - 01.2007
Associate Degree: Hotel Restaurant Management - Hotel Restaurant Management
Champlain College