Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Certifications Skills
Timeline
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LYNSEY P. STIEFVATER

New York

Summary

Communications and influencer marketing specialist with proven ability to grow new and existing agency business and develop, upscale agency capabilities.

Overview

6
6
years of professional experience

Work History

Influencer Practice Lead

eAccountable
02.2023 - Current
  • Introduced and established the eAccountable’s influencer marketing service offering; developed a streamlined, effective influencer workflow, niche partner recruitment, outreach, product placement, partnership negotiation, relationship management, performance reporting and content archival capabilities for brand/agency use
  • Earned listing as an official TikTok Agency Partner and secured TSP Certification for eAccountable
  • Built agency tools such as Content Calendar Tracker (Asana); Influencer Placement Library for partnership tracking & content archiving; Custom GPT for outreach management for all influencer clients
  • Influencer led client wins: Satchel & Page, Aromatech, Home Security Superstore, Ashworth Golf, Discount School Supply & Really Good Stuff
  • Expanded Influencer to existing clients: Consuela, Carl Friedrik, Burlap & Barrel, milkshake, ICEMULE, BIKE Athletic, Scout & Nimble
  • Awards: Burlap & Barrel - Small Budget Award 2024 (winner); BIKE Athletic - Small Budget Award 2025 (Nominee March 2025)

Data Analyst/Ad Ops Intern

SocialContext.ai
10.2021 - 05.2022
  • Generated weekly data analyzation reports across all 8 socially equitable news content segments to update team members and to ensure news detection algorithms were running according to precision and safety specification

Sales Support Assistant/Marketing Intern

Flytedesk
06.2020 - 09.2021
  • Executed multiple VoteAmerica and Vote.org programs to encourage and provide resources to drive youth voting in the 2020 presidential election, focusing on swing states and HBCUs

Sales and Marketing Intern

Refinery29
06.2019 - 08.2019
  • Performed market segmentation research and competitive analysis for Refinery29’s Beauty Department and prepared client presentations, sales briefs and content strategies for pitches

Strategy Intern

Design Bridge
05.2019 - 06.2019
  • Worked directly with the leadership to prepare a recommendation for a rebranding of MasterCard through a large-scale gender balance initiative; my materials were used in client presentations

Education

Bachelor of Arts - Strategic Communications, Media Studies

University of Colorado – School of Media, Communications and Information
Boulder, CO
05.2022

Skills

  • Microsoft Excel
  • Google Analytics
  • Google Drive
  • MailChimp
  • Keynote
  • PowerPoint
  • Adobe Creative Cloud

Hobbies and Interests

Scuba diving (certified rescue professional)

Certifications Skills

The Trade Desk Edge Academy: Data-Driven Planning & Marketing Foundations, LinkedIn Learning: Learning Excel, Data Analytics, Building your Marketing Technology Stack, Excel for Mac Essential Training, Google Analytics: Analytics Academy, Proficient at Microsoft Excel, Google Analytics, Google Drive, MailChimp, Keynote, PowerPoint, Intermediate Adobe Creative Cloud

Timeline

Influencer Practice Lead

eAccountable
02.2023 - Current

Data Analyst/Ad Ops Intern

SocialContext.ai
10.2021 - 05.2022

Sales Support Assistant/Marketing Intern

Flytedesk
06.2020 - 09.2021

Sales and Marketing Intern

Refinery29
06.2019 - 08.2019

Strategy Intern

Design Bridge
05.2019 - 06.2019

Bachelor of Arts - Strategic Communications, Media Studies

University of Colorado – School of Media, Communications and Information

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LYNSEY P. STIEFVATER