Lyssa Vargas
Haines City,FL
Summary
Experienced territory management professional with demonstrated knowledge of retail industry, luxury goods and achieving sales objectives. Offers over 10 years of retail/territory management experience along with performance recognitions and positive attitude. Detail-oriented and organized team player with motivation to take on new challenges.
Overview
8
8
years of professional experience
Work History
Account Executive
Marchon Eyewear
Orlando, FL
03.2023 - Current
- Managed a portfolio comprised of 12 proprietary and licensed eyewear brands
- Achieved YOY sales revenue growth in overall territory; success in prospecting new business and growing existing accounts
- Collaborated with cross-functional teams such as optics and global to identify new growth opportunities
- Monitored competitors' activities and adjusted strategies accordingly
- Supported accounts with regular call cycle visits and attending to patient needs, operational tasks, etc.
- Assisted accounts with visual merchandising strategies
Market Specialist
Luxottica
, FL
03.2022 - Current
- managed and serviced Florida territory of 200+ Key Account wholesale doors in regards to business needs, training, visual merchandising, trade marketing and growth opportunities
- cultivated effective relationships with retail partners, management and teams at store-level
- executed training seminars and focus selling events
- supported and conducted client meetings for new product selection during seasonal market weeks
Shop Manager
LXRandCo
Orlando, Florida
02.2019 - 01.2021
- managed and drove retail sales of authentic, pre-owned luxury designer goods
- cultivated retail-partner relationships to achieve sales objectives
- ensured proper execution of visual directives/merchandising in addition to maintaining corporate buyer communication regarding inventory needs
- grew client database while focusing on new client outreach via social media, networking and event execution
- corporately ranked number two in overall sales volume and number one in Florida district for fiscal 2019; ranked number one for individual sales performance in district
Account Executive
Butter LONDON
Orlando, Florida
09.2018 - 12.2018
- drove total sales in Southeast territory within ULTA and Riley Rose accounts
- cultivated retail-partner relationships to achieve sales objectives
- ensured proper execution of visual directives and brand standards
- monitored stock levels, mix of business, market share and department ranking
- planned/executed corporate-driven and store-level events, promotions and training initiatives
- recruited, hired, trained and managed team of freelance selling specialists
Regional Account Executive
Fashion Fair Cosmetics
Orlando, Florida
03.2016 - 07.2018
- managed Southeast territory comprised of 4 states/40 doors
- established retail-partner relationships to collectively achieve sales objectives
- planned and executed corporate/retailer events generating record-breaking results
- managed all elements of visual merchandising, stock levels and buyer communication
- coached, educated, and developed team of beauty advisors to offer distinguished client experience
- coordinated and facilitated training seminars to enhance product knowledge, sustain brand loyalty and increase personnel retention
Education
Bachelor of Science - Advertising
University of Florida
Gainesville, FL04.2010
Skills
- ability to operate independently and remotely while managing multiple tasks/projects
- establishing authentic relationships
- coaching/training
- public-speaking
- proficient in Microsoft Office Suite
- Fluent in English with advanced level of Spanish
Timeline
Account Executive
Marchon Eyewear
03.2023 - Current
Market Specialist
Luxottica
03.2022 - Current
Shop Manager
LXRandCo
02.2019 - 01.2021
Account Executive
Butter LONDON
09.2018 - 12.2018
Regional Account Executive
Fashion Fair Cosmetics
03.2016 - 07.2018
Bachelor of Science - Advertising
University of Florida
Similar Profiles
Anissa Mehtar-TaniAnissa Mehtar-Tani
Key Accounts Specialist at Marchon Eyewear Inc. (VSP Vision Group)Key Accounts Specialist at Marchon Eyewear Inc. (VSP Vision Group)
Karen RichterKaren Richter
Account Executive at Marchon EyewearAccount Executive at Marchon Eyewear
Emily PenkeEmily Penke
Sales Executive at Marchon EyewearSales Executive at Marchon Eyewear