Summary
Overview
Work History
Education
Skills
Academicpreparation
Membershipaffiliation
Volunteer Experience
Certification
Timeline
Generic

M. RODD HERRON

Boca Raton,FL

Summary

Driven and ambitious professional with a proven track record in sales and marketing within the hospitality industry. Seeking new executive-level challenges to leverage extensive experience and drive business growth. Committed to maximizing results through strategic planning, market analysis, and effective relationship management. Adept at identifying opportunities, developing innovative strategies, and leading high-performing teams to achieve exceptional outcomes. Ready to contribute expertise and passion for success to an organization that values excellence and thrives on achieving ambitious goals.

Overview

47
47
years of professional experience
1
1
Certification

Work History

Vice President, Partnership and Integrations

CENDYN
05.2016 - Current
  • Transferred by the CEO to clean up a department with 30 integrations in the backlog that affected company revenues
  • Oversee 3 Product Managers with over 30+ Developers, along with one Partnership Manager
  • Presently no Integrations in the backlog
  • Designed a Common Data Model to ensure faster delivery of integrations for all company products.

Vice President, Demand Generation

CENDYN
05.2016 - 02.2024
  • Was hired to Start a Global Sales Development Team, Global Inside Sales Team and an Event Management Department
  • 9 Sales Development team members, that continues to set records
  • Inside Sales Team of 4 located in London Singapore and Boca Raton FL
  • Events Team responsible for planning 84 events Annually including complete ROI tracking.

Vice President, Sales

CENDYN ARCANEO
06.2011 - 05.2016
  • Was hired to develop and market a web based solutions for the lead exchange and management of leads
  • Targeted at hospitality
  • In addition sold all of Cendyn Products
  • Lead acquisition of Arcaneo (Toronto, ON) and acting Managing Director
  • Wrote product functionality plan and road map
  • Sold the lead exchange product to over 4,000 hotels within 10 months
  • Closed over $1 Million in sales of other Cendyn products.

Vice President Sales Lead Exchange & Meeting Solutions

INTERACTIVE SITES
02.2007 - 06.2011
  • Was hired to develop and market a line of web based solutions for the lead exchange and management of leads
  • Targeted at hospitality but with application in all sales areas
  • Contracted $5.5 million and built a pipeline of over $12 million
  • Wrote the sales and marketing plan to bring products to market
  • Developed the products to be used in many verticals outside of hospitality.

Vice President, Business Development

PASSKEY
10.2005 - 12.2006
  • Was hired to develop relationships to significantly increase customer base by breaking into large hotel brand accounts and to overhaul the corporate price schedule, which was successfully accomplished by increasing Group Link pricing by 22%
  • Developed a technological sales pipeline to $16 million within 12 months
  • Utilize SPIN selling sales training to position product as a solution for problems
  • Assisted in writing the successful ROI Drive Sales presentations.

Vice President, Sales Development

WYNDHAM INTERNATIONAL
10.1999 - 10.2005
  • Was hired to setup new Telesales in North America that resulted in $50 million in added revenues in first 2 years
  • Administer 'Wyndleads' a hotel-to-hotel cross selling program that generated $15 million the first 24 months and now pulls $20 million annually, as well as designing and implementing the sales information network including tools for wholesale, transient, catering, meeting services and group sales
  • Designed and launched 'Wyndham Sales Pay for Performance,' an incentive plan
  • Set and maintain all goals for National Sales and hotel based positions
  • Designed and implemented the complex sales office structure, to eliminate duplication and maximize revenues
  • Act as the small meeting expert.

Vice President, Global Sales Programs

STARWOOD HOTELS AND RESORTS
07.1998 - 10.1999
  • Was hired to spearhead Telesales in North America and expansion to other global locations including Cork and Brisbane
  • Administer 'Team Hot' a global cross selling program generating $225 million in 30 months, 'Starwood Preferred Planner' designed and launched globally, as well as 'Sales Information Network', an intranet for the global sales force.

Corporate Director, Sales Development

WESTIN HOTELS AND RESORTS
07.1996 - 07.1998
  • Held direct oversight of the Tele-Sales operation with 1998 production estimated at $25 million, with added responsibilities of oversight of Westin Sales products of Team Westin, Golden Gavel and Westin One Call
  • Directed the worldwide sales force compensation plan, incentive plan, goal setting and other special projects
  • Wrote and coordinated pre-opening business plan
  • Recruited and trained sales managers
  • Developed an account database
  • Supervised a software and custom systems staff of 24 people
  • Achieved production in first year of $15.5 million with a budget of $1.1 million.

Director of Sales and Marketing, National Sales

HYATT HOTELS AND RESORTS
07.1989 - 07.1996
  • Wrote and coordinated sales and marketing plan
  • Obtained quotas and goals of over $70 million in revenues
  • Recruited and trained Hyatt field sales managers in both sales and telemarketing
  • Maintained a 400,000 account database
  • Administered software and system development, as well as outside telemarketing contract development and management
  • Administered a staff of 55 people and budget of $1.6 million.

Director of Sales

Hyatt Lincolnwood
08.1988 - 07.1989
  • Responsibilities included: writing and coordinating sales and marketing plan, obtaining quotas and goals, forecasting, recruiting, training and owner relations.

Sales Manager

Hyatt Regency Columbus
01.1987 - 08.1988
  • Responsibilities included: solicitation and booking of national and religious associations, negotiating airline crew accommodation contracts, public relations and office administration
  • Served as Acting Director of Sales.

Sales Manager

Hyatt Regency Buffalo
01.1985 - 01.1987
  • Responsibilities included: solicitation and booking of primary/SMERF market, negotiating airline crew contracts, public relations.

Restaurant Manager

Hyatt Regency Buffalo
07.1984 - 01.1985
  • Responsibilities included: daily scheduling, food and wine menu selections, training, payroll.

Room Service Manager

Hyatt Regency Buffalo
04.1984 - 07.1984
  • Responsibilities included: daily scheduling, training, payroll, amenity selection and presentation.

Restaurant Manager

Hyatt Regency Buffalo
01.1984 - 04.1984
  • Responsibilities included: daily scheduling, food menu selection, pre-opening training, payroll.

General Manager

Harlan's Restaurant
08.1982 - 01.1984
  • Responsibilities included: pre-opening plan, hiring, training, financial planning, advertising and payroll.

Partner

Party Services
05.1977 - 08.1982
  • Responsibilities included: scheduling, training, bartending and waiting.

Education

No Degree - Business

Boston University
Boston, MA

Skills

  • Team Leadership
  • Relationship Building
  • Decision-Making
  • Critical Thinking
  • Coaching and Mentoring
  • Client Relationship Building
  • Business Development

Academicpreparation

  • 01/82, 05/82, Canisius College of Buffalo, part time
  • 09/80, 01/82, Boston University, Liberal Arts
  • 09/72, 06/80, The Nichols School, College Preparatory

Membershipaffiliation

  • 2013, Global Business Travel Association
  • 1989, 1999, Midlands Hockey Officials Association (President)
  • 1999, The Nichols School Alumni Association
  • 1987, 1988, Hotel Sales and Marketing Association
  • 1986, 1987, Sales and Marketing Executives
  • 1980, 1982, Episcopal Charities

Volunteer Experience

  • 2010, 2013, Board for the Parkwood Hill PTA
  • 2009, 2012, TOP DOG for Watch DOGS in Keller
  • 1995, 1999, Youth Leader, Dundee Presbyterian Church

Certification

Certified USA Hockey, Hockey Canadian and International Ice Hockey Federation certified Ice Hockey Referee.

Timeline

Vice President, Partnership and Integrations

CENDYN
05.2016 - Current

Vice President, Demand Generation

CENDYN
05.2016 - 02.2024

Vice President, Sales

CENDYN ARCANEO
06.2011 - 05.2016

Vice President Sales Lead Exchange & Meeting Solutions

INTERACTIVE SITES
02.2007 - 06.2011

Vice President, Business Development

PASSKEY
10.2005 - 12.2006

Vice President, Sales Development

WYNDHAM INTERNATIONAL
10.1999 - 10.2005

Vice President, Global Sales Programs

STARWOOD HOTELS AND RESORTS
07.1998 - 10.1999

Corporate Director, Sales Development

WESTIN HOTELS AND RESORTS
07.1996 - 07.1998

Director of Sales and Marketing, National Sales

HYATT HOTELS AND RESORTS
07.1989 - 07.1996

Director of Sales

Hyatt Lincolnwood
08.1988 - 07.1989

Sales Manager

Hyatt Regency Columbus
01.1987 - 08.1988

Sales Manager

Hyatt Regency Buffalo
01.1985 - 01.1987

Restaurant Manager

Hyatt Regency Buffalo
07.1984 - 01.1985

Room Service Manager

Hyatt Regency Buffalo
04.1984 - 07.1984

Restaurant Manager

Hyatt Regency Buffalo
01.1984 - 04.1984

General Manager

Harlan's Restaurant
08.1982 - 01.1984

Partner

Party Services
05.1977 - 08.1982

No Degree - Business

Boston University

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M. RODD HERRON