Maber Encarnacion
Fort Lauderdale,FL
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
7
7
years of professional experience
Work History
Marketing Administrator
Universal Holdings & Exclusive Brokerage Inc -
07.2023 - Current
- Distributed advertising and marketing collateral to store locations.
- Attended industry events and trade shows to promote brand and build relationships with potential customers.
- Continually maintained and improved company's reputation and positive image in markets served.
- Maintained personnel records and updated internal databases to support document management.
- Collected, validated, and distributed information to employees.
Brand Ambassador
Tito's
02.2021 - Current
- Showed understanding of customer's personal style and preferences when offering product advice.
- Designed, filled, and arranged eye-catching product floorsets to increase sales.
- Identified key high-traffic, consumer-centric locations and built rapport with prospective customers and vendors.
- Educated trade and distributor partners regarding brand benefits, products and services.
Marketing Consultant
GC SOBE
07.2021 - 09.2022
- Planned and executed events and marketing programs to increase qualified leads.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Developed creative design for print materials, brochures, banners, and signs.
Content Creator
Ziami Distillery
03.2020 - 09.2021
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
- Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
- Communicated product information with confidence and educated consumers about company.
- Implemented strategies and tactics to grow followers on social media channels.
- Identified target audiences to analyze characteristics, behavior and media habits.
Sales Representative
BrandsMart USA
02.2018 - 06.2020
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
- Developed and delivered engaging sales presentations to convey product benefits.
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
Assistant Manager
Massage Envy
12.2016 - 02.2018
- Hired, trained and supervised employees to maintain team of high performers.
- Managed customer accounts to secure customer satisfaction and repeat business.
- Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
- Developed and implemented sales strategies to increase profits.
- Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
Education
Bachelor of Science - Public Relations, Advertising, And Applied Communication
Florida Atlantic University
Boca Raton, FL04.2025
Skills
- Sales Expertise
- Project Management
- Branding Campaigns
- Business Negotiation
- Comparative Analysis
- Google Analytics
- Online Content Development
- Email Campaigns
Languages
Spanish
Professional Working
Timeline
Marketing Administrator
Universal Holdings & Exclusive Brokerage Inc -
07.2023 - Current
Marketing Consultant
GC SOBE
07.2021 - 09.2022
Brand Ambassador
Tito's
02.2021 - Current
Content Creator
Ziami Distillery
03.2020 - 09.2021
Sales Representative
BrandsMart USA
02.2018 - 06.2020
Assistant Manager
Massage Envy
12.2016 - 02.2018
Bachelor of Science - Public Relations, Advertising, And Applied Communication
Florida Atlantic University
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