Hi, I’m
MacKenzie Akers
Wilmington,NC
Summary
Dedicated professional with a history of meeting company goals by utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations to best enhance the organizational brand. Passionate about promoting lasting customer satisfaction.
Overview
6
years of professional experience
1
Certification
Work History
Gracewear Collection
Director of Marketing and Operations
02.2022 - Current
Job overview
- Creating and implementing best marketing strategies to increase revenue across all platforms. This attributed to company finally being in black for first time in 12 years.
- Maintain documentation, detailing assignments, in-progress work, and completed project milestones.
- Establish, initiate, and optimize business development strategies based on company targets, product specifications, market data, and budget factors.
- Identify and evaluate new technologies and add-on applications to improve and optimize marketing efforts.
- Create all graphics used by company, and ensure they are branded.
- Create and schedule engaging social media posts on multiple platforms.
- Boost brand awareness and generate leads while managing marketing campaigns and programs.
- Maintain professional relationships as well as negotiate contracts with third-party companies (Klaviyo CommerceShop, Lenflash)
- Optimize email campaigns to increase open and click-through rates.
- Redesign entire website, including homepage, product pages, press, about us section, etc., and constantly keep up to date.
- Monitor Google Analytics
- Direct monthly photoshoots: Plan concepts, dress models, manage time, organize merchandise, work closely with photographer, and keep track of inventory needed to be shot.
- Mentor local personnel on best practices and protocols to maximize productivity.
Makers Marketing LLC
Owner
04.2021 - 02.2022
Job overview
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Successfully managed 4 different businesses' social media, website, events, and customer service needs at same time. Increased sales by 10%.
- Evaluate clients' goals and determine most effective strategy for obtaining new business and ultimately, new customers
- Provide appropriate messaging through photos and written content, ensuring websites and other platforms are up-to-date and fresh
- Design websites that represent company and its values clearly
- Working in variety of industries including event planning, restaurant, fashion, and junk removal at same time.
- Create and manage multiple social media platforms (Instagram, Facebook, TikTok, Google)
- Researched developing trends to stay updated with new ideas and marketing practices.
University Orchard
Leasing Agent
09.2018 - 03.2020
Job overview
- Responded to inbound inquiries from various parties, using strong active listening and open-ended questioning skills to resolve problems.
- Prospected for new sales and leasing customers via telephone, email, and online activity.
- Led property tours to showcase amenities to prospective tenants and offered valuable information regarding major features.
- Assisted marketing team daily with running social media, setting up engaging events for residents, and creating connections with nearby University and Greek life.
- Increased occupancy through dynamic marketing initiatives.
- Consistently meet individual sales quotas as well as contributing to 40% of team sales goals.
Massage Envy
Front Desk Associate/Key Holder
08.2017 - 08.2018
Job overview
- Advised customers of seasonal and membership promotions to create rapport and improve sales
- Responsible for opening and closing clinic including managing cash drawers
- Received phone calls to assist customers in scheduling, rescheduling or canceling appointments
- Managed guest check-in and check-out procedures, reservations, and payments
- Trained newly hired employees on front desk procedures and business operations
- Managed customer complaints and rectified issues to complete satisfaction, membership cancellations, dissatisfied interactions with employees, and payment errors
- Maintained accurate bookkeeping of important files, ran reports, and delivered updates on sales and revenues to supervisor.
Education
Salisbury UniversitySalisbury, MD
Bachelor of Science from Business
2021
University Overview
- Transfer Student Merit Scholarship Recipient
- Professional Development: Sales
- Delta Gamma Member
- Science, Math and English Honors Society Member
Skills
- Customer Relationship Management
- Campaign Implementation and Management
- Promotions and Marketing Strategies
- Sales
- Content Curation
- Project Management
- Budgeting and Allocation
- Brand Messaging
- Business Optimization
- Analytics Monitoring and Evaluation
- Website Copy
- Customer Retention Strategies
- Business Development
- Strategic Planning
Affiliations
Delta Gamma Alumni
Certification
- CRM (Customer Relationship Management), Hubspot 2022
- Digital Marketing, Hubspot - 2023
- Sales, Hubspot - 2023
- Social Media Marketing Certification - 2023
- Growth Driven Design, Hubspot - 2022
- Email Marketing, Hubspot - 2022
Timeline
Director of Marketing and Operations
Gracewear Collection
02.2022 - Current
Owner
Makers Marketing LLC
04.2021 - 02.2022
Leasing Agent
University Orchard
09.2018 - 03.2020
Front Desk Associate/Key Holder
Massage Envy
08.2017 - 08.2018
Salisbury University
Bachelor of Science from Business
Similar Profiles
Sergio Manuel Alcina PupoSergio Manuel Alcina Pupo
Cluster Chief Engineer at Meliá Hotels International, Melia Serengeti Lodge Member of Melia Collection, Ngorongoro Lodge Member of Melia CollectionCluster Chief Engineer at Meliá Hotels International, Melia Serengeti Lodge Member of Melia Collection, Ngorongoro Lodge Member of Melia Collection
Daniela DaviesDaniela Davies
Complex Director of Catering & Events at Casa Marina Key West, Curio Collection by Hilton & The Reach Key West, Curio Collection by HiltonComplex Director of Catering & Events at Casa Marina Key West, Curio Collection by Hilton & The Reach Key West, Curio Collection by Hilton
Bayu JalayudaBayu Jalayuda
Sous Chef || CASSIA (Southeast Asian) at The Luxury Collection & Autograph CollectionSous Chef || CASSIA (Southeast Asian) at The Luxury Collection & Autograph Collection
Brandon FishBrandon Fish
Shift Leader at Chick Fil AShift Leader at Chick Fil A
JOSE CEDENO RODRIGUEZJOSE CEDENO RODRIGUEZ
Installer Crew Manager at Malibu Showers and Glass LLCInstaller Crew Manager at Malibu Showers and Glass LLC