Mackenzie Crumbley
Jacksonville Beach,FL
Summary
Knowledgeable Social Media Manager experienced in marketing and executing strategies across social platforms. Excellent communication skills with comprehensive understanding of communications industry. Adapts easily to new information and branding changes to consistently exceed targets for engagement.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
Work History
Social Media Manager Internship
University Of North Florida
06.2022 - 08.2022
- Managed multiple social media platforms, ensuring consistent brand voice and message.
- Boosted engagement with creation of compelling and visually appealing content through social media.
- Monitored social media trends and emerging platforms, adopting new strategies to enhance engagement.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
Sales Representative
Nordstrom
10.2020 - 01.2022
- Increased sales revenue by identifying and targeting high-potential accounts.
- Generated additional sales opportunities through upselling and social media reach.
- Expanded customer base by 10% through networking, and relationship building.
Outside Sales Representative
Vivint Home Security
01.2020 - 08.2020
- Identified new business opportunities through cold knocking, networking, marketing and prospective database leads.
- Conducted regular follow-ups with existing customers to maintain satisfaction levels and identify upsell opportunities.
- Exceeded monthly sales targets and quotas consistently.
- Negotiated terms and contracts with clients to maintain profitable sales.
- Leveraged social media platforms strategically for lead generation purposes as well as brand promotion efforts.
- Participated in weekly sales meetings to discuss performance metrics and strategize on improvements.
- Increased sales by building strong relationships with key clients and identifying new business opportunities.
Education
Bachelor of Science - Communications - Concentration in Advertisement
University of North Florida
Jacksonville, FL 06.2018 - 12.2022
Skills
Content Development
Social Media Copywriting
Brand Promotion
Audience Analysis
Facebook/META advertisement
Trend Monitoring
Lead Development
Adobe Creative Suite
Market Research
Community Engagement
Google applications
Microsoft Software
Networking and relationship building
Content scheduling
Accomplishments
- Grew my artist's Instagram page from 5k to 14k in three month using Instagram insight and trends.
- LLC my own business and managed to successfully market my artist project on an international tour across ten different states and Canada.
- Created music for UNIVERSIAL MUSIC GROUP featured in “Lesley Gore's discography"
Timeline
Social Media Manager Internship
University Of North Florida
06.2022 - 08.2022
Sales Representative
Nordstrom
10.2020 - 01.2022
Outside Sales Representative
Vivint Home Security
01.2020 - 08.2020
Bachelor of Science - Communications - Concentration in Advertisement
University of North Florida
06.2018 - 12.2022